Laura Barr Email and Phone Number

Develop and implement a multi-year content strategy for all Arts, Sciences & Engineering websitesAct as a project lead for all content-focused projects, where I communicate with multiple stakeholders, manage tasks and timelines for myself and other workers, and conduct final review to ensure a polished finished project Continually audit websites and work with stakeholders to create and update content and information architectures that is user-friendly, brand relevant, goal-oriented, search engine optimized, and accessiblePartner with UX designer to improve usability using insights gained from usability testing, Hotjar reports, personas, and UX best practices On the University's Accessibility Working Group, to assist in writing the University's Accessibility policy and implementation planAct as a technical writer and support agent for internally developed web applicationsContinue to maintain the responsibilities I had during my role as web editor and web content coordinator

Responsible for managing all internal and external communications to ensure messages are consistent, accurate and professionalWork with managers to create cost effective, audience driven communication plans utilizing the public website, print materials, electronic newsletters, social media and videosMaintain the department’s public and internal websitesWork with stakeholders to identify and correct communication gaps on the public websiteActively work on improving web content to improve web traffic and usability Produce the department’s bi-monthly internal newsletterImplemented communication planning procedures and guidelines throughout the departmentCoordinate media interviews and eventsEstablished and chaired the Communication Committee to improve interpersonal and strategic communication throughout the departmentCoordinate recruiting and community outreach efforts at job fairs, career presentations and community events with the goal of presenting a consistent, positive department image

Support Safety Manager in implementing unit’s responsibilities by providing for a wide variety needs including research, policy writing, and meeting coordinationCreated and executed a multi-medium communications plan for over 1500 stakeholders; this plan included brochures, web-based communications and expert presentations. Created and organized a mock audit in preparation for the federal audit using new regulations directed by the Prison Rape Elimination Act.Developed and implemented training for over 800 volunteers and contractors.Responsible for planning, coordinating and tracking all safety training.Prepared a bi-annual analysis of all accidents, injuries and incidents for the department with the goal of exposing and correcting training and policy gaps.Designed and continually updated the safety intranet site.

Assists in all elements of leave of absence administration from paperwork to payroll Responsible for answering inquires regarding RBC benefits, policies and procedures to employeesWorked with senior management to build and maintain positive vender relationshipsAccurately and effectively managed FMLA, COBRA and Worker’s Compensation paperwork Update employee information and issued payroll using our HRIS system

handled all incoming calls, coordinated and finalized events for firm, responsible for updating calendar, created itineraries, assembled files, handled mailing and created employee contact list

Led a PRSSA awareness campaign that increased students knowledge of our club by about 300 people through e-mail lists, campus events and class visits Organized and coordinated a networking event for Marketing, Communication and Management majors, inviting 12 local professionals Created and planned a PRSSA Shadow Day in which students followed a PR Professional and then everyone met back for a networking lunchDid monthly instruction for members in different PR skills such as how the plan events on campus, social marketing skills and eye catching fliers.

Proof read papers and assisted students in course work Subjects: Writing, Psychology, Marketing, Communication Studies

Assisted in organizing, promoting, and running multiple events; each event averaged about 2,500 attendees, 80 volunteers and 20 sponsors.Responsible for writing the monthly internal news letter Wrote several articles for the Zoo’s magazine which had a 19500 subscribers.Wrote updates for the Zoo website and blog. Assisted in marketing and advertising budget meetings

Copy edit all works to ensure a higher quality of magazine