+ Elevated to this leadership role in recognition of exceptional performance in restructuring and optimizing sales teams and channels.+ Directing comprehensive organizational strategies across all departments, emphasizing the integration of successful sales methodologies into operations to amplify company-wide profitability.

+ Drove 14% revenue growth in 2022 compared to 2021.+ Introduced sales operations into the Atlantic Beach, NC region. + Broadened product portfolio by integrating key suppliers like Abita Brewing and introducing underrepresented regions, such as Greek wines, leading to the opening of new accounts and a pronounced increase in sales.+ Implemented Encompass ERP, enhancing order and inventory management, which bolstered sales figures and streamlined office… Show more + Drove 14% revenue growth in 2022 compared to 2021.+ Introduced sales operations into the Atlantic Beach, NC region. + Broadened product portfolio by integrating key suppliers like Abita Brewing and introducing underrepresented regions, such as Greek wines, leading to the opening of new accounts and a pronounced increase in sales.+ Implemented Encompass ERP, enhancing order and inventory management, which bolstered sales figures and streamlined office operations.+ Rolled out educational initiatives, such as food and wine pairing training, spurring increased event sales and customer engagement.+ Revitalized the Charlotte sales team, integrating new roles including a territory manager position.+ Represented the company as a judge for the NC Fine Wine Competition and participated in the NC Beer and Wine Wholesaler’s Conference. Show less

+ Created a portfolio of domestic and international wine brands targeted at niche markets.+ Traveled throughout South America, Europe and Australia to establish supplier relationships.

+ Chairman of the Board - Managed and developed all family and board member interactions, regulated owner contributions and loans, conflict resolution, succession plans, and long term estate management.+ Full operational control; oversee all Financials, Facilities, Vineyard Management, Production and Sales Channels.

+ Hired and managed a team of over 30 employees and consultants to facilitate full product life cycle from farming through to production and sales. + Spearheaded the opening of a second tasting room location in Santa Barbara’s up and coming “Funk Zone,” doubling wine production capacity and surpassing $2M in wine sales. + Expanded national wholesale distribution channel, targeting strategic locations to increase wine tourism, resulting in a 10% increase in annual… Show more + Hired and managed a team of over 30 employees and consultants to facilitate full product life cycle from farming through to production and sales. + Spearheaded the opening of a second tasting room location in Santa Barbara’s up and coming “Funk Zone,” doubling wine production capacity and surpassing $2M in wine sales. + Expanded national wholesale distribution channel, targeting strategic locations to increase wine tourism, resulting in a 10% increase in annual revenue. Show less

+ Launched a new boutique winery brand based on historic vineyard estate.+ Established one of Santa Barbara County’s largest and most profitable wine clubs, generating year-over-year increases in revenue from 2007-2021.+ Developed the region's only full range portfolio of grower sparkling wines, contributing a 24% increase in annual wine sales revenue.

+ Reported directly to General Manager, oversaw all direct to consumer sales channels.+ Proposed and oversaw tasting room renovation, re-imagining a decades old storefront aimed at doubling merchandising space and streamlining service processes.+ Introduced new tasting fee structure resulting in 64% growth of annual DTC revenues.

+ Tasked with maintaining all consumer communications, including website content management and email marketing.+ Responsible for state compliance across all direct to consumer sales with a focus on shipping and excise taxes.+ Optimized inventory processes and reporting, resulting in decreased staff workload and more accurate projections.

+ Attended corporate training focused on exceeding customer expectations and working within a luxury brand environment.+ Recognized for top sales performance within Southeastern United States.