Laura Bower Email & Phone Number

Boston, Ma, Us

Cambridge, Ma

New York City, New York

EA to 3 Marketing Executives • Provided extensive administrative & personal support to one SVP and two VPs• Managed calendars, set up meetings and scheduled appointments, booked travel arrangements, and processed expenses• Worked alongside artists & mgmt. daily for schedule coordination/event planning/various requests that are received• Generated weekly marketing reports for the team and management• Facilitated payment processes with Accounts Payable/Finance department• Booked conference rooms and confirmed all participants via meeting requests and email• Scheduled weekly video & audio conference calls and artist planning meetings for the companyMarketing Specialist• Liaised with management and researched ways to most effectively execute tools and promotions• Compiled incoming requests and communicated with artist management on all event scheduling• Coordinated with management/internal production team to confirm releases and deliveries of audio/video content are properly scheduled• Created/updated artist one-sheets on daily/weekly basis• Took active role in brainstorming/planning meetings for new and active artists• Strategic planning and implementation of eventsPM for US & International Artists• Created U.S. marketing plan & strategy for a European Artist; ensured all marketing needs from the international team are met • Represented artists in marketing meetings to provide updates on their progress; coordinated between Sony international affiliates and domestic team on international timelines, content creation, etc.• Created, maintained, and circulated Update Report for Marketing Department and staff• Liaised with executives from all departments to coordinate and analyze sales/analytics• Oversaw life cycle of a project from first single, ensuring all assets (art, video, etc.) are in place through album release• Managed various album release events for platinum-selling artists (food, decorations, performance, guest lists, security etc.)

New York City, New York

• Provided executive and personal support to the Vice President of International Promotions for Universal Music Group International• Prepared business and personal travel arrangements and expense reports for VP of International Promotions; assisted VP’s family as needed• Managed promotional schedules & activities for artists traveling both domestic and internationally• Coordinated phone interviews between artists and TV, Radio and Print departments in international markets• Acted as liaison between European Universal teams/international Marketing Managers and artist management for promotional media schedules• Worked as the onsite contact and coordinated various International Media Days for multi-platinum, priority artists in LA, NYC and Nashville; acted as point person for interviews/media, film crews, artist needs, and any other accommodations needed• Collaborated with promotion/artist managers to create budgets in Excel for major artist promotional trips that reached approximately $500k• Worked directly with the personal Publicist of each artist to create a timeline of all international interviews the artist had completed, ran dates of the interviews, and all statistics regarding each media outlet (circulation, description, coverage, etc.)• Updated International TV document and International Media Directory document on UMG’s internal website, The Globe; maintained all document information and ran dates for all major international television, radio, and print media in every country• Updated the Events Calendar on The Globe, containing all artist show dates on the East and West Coasts, as well as London• Created PowerPoint presentations on individual artists to generate promotional interest with third party vendors

New York City, Ny

Assistant Temporary Marketing Assistant for the Senior Vice President of Marketing when needed Completed Executive Administrative work: answering phones, updating reports and daily agendas, preparing for meetings, and any other task assigned by the SVP of Marketing Temporary Sales Assistant for the Senior Vice President and Vice President of Sales when needed Updated sales reports for executives and set up for weekly meetings Compiled promotional packages and organized expenses for the marketing department Created agendas for Product Managers on artists featured in weekly creative strategy meetings, where the Product Managers, SVP and EVP of Sales, and the President were present Researched and designed “one sheets” of artists for product managers to pitch to the label during a meeting with the President of Motown Records. These consist of the artist’s sales, marketing, and publicity informationDigital Marketing Used Soundscan/Mediabase sales numbers to include on reports and agendas used in meetings Created a Social Media report to contain weekly Facebook and Twitter statistics for over 30 artists to be updated weekly and sent to product managers & department heads Implemented an online campaign with a contest for an artist that was sent to the artist's management to be considered as a tool to increase exposure for her upcoming album release

New York City, Ny

Updated artists’ calendars, digital marketing figures, and album/single sales Compiled travel options for flight/hotel arrangements for the VP of Marketing Event Planning Researched venues to hold artists listening event for various promotional, marketing, and publicity departments Coordinated destination and organization of online and fan club winners to receive transportation to hidden location of eventDigital Marketing Collaborated with Digital Marketing to create a contest for an artist's fan club website, which includes thousands of members, to increase fan interaction, visibility, and to further heighten website traffic

New York City, Ny

Supported the Senior Vice President of Marketing & Urban Brand Partnerships Manager at Atlantic Records Was chosen as one of forty interns out of twenty-five hundred applicants to represent Atlantic Records Assisted the VP of Marketing & Urban Brand Partnerships at album release meetings with the heads of Marketing, Publicity, Sales, and Digital in the President's office by taking notes Set up promotions at album release events Created and updated Artist “one sheets” using current sales and promotion statistics Updated the VP of Urban Marketing’s Radio Play Book and Artist Calendar weekly Implemented an online marketing campaign by collaborating with Digital Marketing and developing the concept for two online contests to increase sales during the holiday season

Worked directly with marketing department, including in-studio artist performances, contests, and guerilla marketingAssisted on-air personnel by conducting on-air news updates and creating sound clipsCreated proposals in order for local theaters with upcoming shows to donate tickets for our contests. In return, the theaters would receive free radio advertising

Master'S Degree; M.B.A, Business Administration

Bachelor'S Degree, Marketing Communications & Advertising

Activities and Societies: -Varsity Softball Team 2005-2009 -Varsity Softball Captain 2008-2009 -WNEK radio disc jockey 2006-2007 -Women.