Laura Bredenberg Email & Phone Number

Chanhassen, MN, US

Minneapolis, Minnesota, United States

• Developed and executed the product marketing strategy to drive product adoption and growth for 3 of Epicor's large ERP module solutions. (Enterprise Content Management, Electronic Data Interchange and Data Fabric)
• Created and launched go-to-market strategies for new product launches, enhancements, and feature releases.
• Worked cross-functionally with product management, demand gen, solution engineering, and marketing to create seamless campaigns.
• Created and defined differentiated messaging and positioning for each product to tell a compelling story that drives sales and demand.
• Developed and maintained content to effectively communicate the value proposition and key benefits of each product. (content included sales enablement, pitch decks, webinars, messaging documents, fact sheets, case.

Chanhassen, Minnesota, United States

• Lead and execute the product marketing strategy, product launches and go-to-market activities for all tier 1 products (SaaS)
• Work closely with product management to plan, prepare and align launch activities with business priorities and product roadmaps
• Own and manage the sales and product training schedule. Create and review presentations to present innovative and impactful content
• Create and maintain marketing collateral, sales enablement tools and other channel enablers
• Partner with demand gen and social teams to generate awareness, adoption, and increase marketing conversions
• Serve as a subject matter expert to keep abreast of industry best practices and competitive landscape

Greater Minneapolis-St. Paul Area

• Develop and "Own" the complete product lines of Eagle View Filing Solutions, Tenenz Tax Filing Solutions, Mostad Marketing Cloud (SaaS) and Tangible Values
• Promote and lead the strategy development, budgeting and execution of multi-channel marketing & advertising campaigns across all product lines
• Develop and lead marketing activities to increase retention, product growth, revenue and to drive brand loyalty for all of the Tenenz family of brands
• Manage the email, SEM, SEO, social posts (& advertising) and website content development and strategies
• Manage the complete marketing, merchandising and fulfillment of branded products on Amazon.com
• Develop and enhance new products for online and catalog sales

Eagan, MN

• Responsible for driving customer and prospect sales and engagement for the B2B customer segment
• Worked to transform the customer experience and create high powered marketing channel strategies for product/subscription sales, renewals, up-sells, and cross-sells.
• Tested and optimized each customer touch-point experience (in-product, email, online) to constantly increase conversion and best in class experiences.
• Requested, monitored and reviewed analytics to identify gaps, issues, and insights of the customer channel experience.
• Built and maintained strong working relationships across teams and company segments to foster growth and productivity.
• Managed and trained a team to help grow a high functioning marketing department. Technologies Used: AGILE work environment/JIRA, Salesforce

Plymouth, MN

• I developed and led the digital marketing team that drove the overall performance of all marketing efforts at iBuyOfficeSupply. IBuyOfficeSupply is the parent brand of 3 websites with sales in excess of $25MM.
• Oversee a team of 5 including; web developers, email marketer, business intelligence and graphic designer
• Developed and launched high-quality digital experience strategy recommendations and optimizations
• Directed the marketing calendar, promotional strategy and content creation to meet and exceed sales expectations
• Owned the relationships with all digital agencies and vendors (ie. Addshoppers, Netsuite, Magento, Magnetic, Bronto, Hawk Search, 4-Tell)
• Led and managed email marketing, social strategy, SEO, display advertising, affiliate channels, and Government contract marketing. Selected AccomplishmentWithin 6 months of employment, re-launched current websites onto.

Eden Prairie, MN

Manage and lead the strategy, development and execution of all marketing / digital media activities for 2nd Wind Exercise. Collaborate with teams (operations, sales, and retail staff) to provide a seamless/omni-channel selling experience for our customers. Anticipate customers’ needs and proactively develop solutions and strategies to meet and exceed their.

Eden Prairie, MN

• Managed reporting, web analytics, and strategy development for all digital marketing strategies
• Worked cross functionally with direct mail team to ensure campaigns, messaging, and creative were synchronized
• Assisted in the management and direction of outside digital vendors (digital display, search, affiliate)
• Responsible for overall creative direction/briefs for digital media
• Provided digital marketing strategy, budgets and traffic plans to internal and external vendors for execution
• Implemented testing strategies using A/B testing methodologies and provided insights and analysis post-campaign

Eden Prairie, MN

• Analyzed and provided custom insight into customer behavior to provide go forward marketing strategies for catalog/direct mail, online and digital channel marketing
• Summarize and reviewed promotion campaign performance (includes email tests, promo code tracking, and site-wide initiatives). Also provided insight and ideas into future testing.
• Monitored site performance metrics using Adobe Site Catalyst, Test & Target, Discover, and Google Analytics
• Provided subject matter expertise for customer web experience tracking, performance and web analytics testing
• Provided analytical support, insight and trending information across the Gettington teams (Customer Marketing, Email, Digital Sales, and Merchandising teams)
• Generated in-depth analyses and data mining to help uncover data issues, performance issues and deliver insight for further improvementsSkill Set: TOAD, SQL, SAS, Advanced Excel, Adobe SiteCatalyst, Adobe Test &.

Greater Minneapolis-St. Paul Area

• Developed, strengthened, and communicated new strategies and recommendations for digital products (both online and mobile) to enhance the customer experience
• Provided analytical support including guest behavior insight, site/feature monitoring, analysis, and dashboard review
• Proactively leveraged web analytics (Omniture Insight/Site Catalyst) to identify opportunities for improvement
• Provided subject matter expertise on the topic of online testing, test design and recommendations
• Provided strategic analysis and forecasting support for the Target mobile and application teams
• Managed day-to-day relationships with corporate analytics, site presentation, and merchandising teams to ensure alignment with best practices across company

Minnetonka, MN

Manage strategic and tactical activities related to Online Campaign Acquisition. Develop and lead the implementation of marketing campaigns across the following channels; E-mail, SEO/SEM, Partnerships, Display Banners and Affiliates. Test, monitor and analyze website traffic, enrollments, memberships, and customer experience. Identify and drive the.

Minnetonka, MN

Responsible for all aspects of credit protection product marketing.Managed and developed customer retention strategies and policies.Managed outside vendor relationships for product marketing, claims, and product fulfillment. Performed competitive analysis to drive new business opportunities and strategies. Responsible for reporting, analyzing and.

Minnetonka, MN

B.S. Business, Marketing

General High School Studies

Product Marketing Certified: Leadership, Product Marketing, Core, Masters, Leadership

Becoming an amazing product marketing leader doesn’t happen by chance. It happens by habit. Product Marketing Certified: Leadership has.