Laura C. Email & Phone Number

Chapel Hill, NC, US

Raleigh-Durham-Chapel Hill Area

I develop and drive marketing communications strategies and tactics for Grifols Diagnostic products. My primary responsibilities include planning, creating, and implementing global digital promotional campaigns, as well as the planning and execution of exhibiting at strategic tradeshows in North America.

I was responsible for planing and executing the Teaching Professor Conference, which hosts around 1000 participants each year, as well as seven other in-person and virtual conferences for higher education administrators, faculty, staff, and students. In this role, I sourced venues and vendors and negotiated contracts; coordinated with the marketing.

Chapel Hill, North Carolina, United States

I was the Program Manager for the UNC Eshelman School of Pharmacy PGY1 Residency Program. I was responsible for managing financial and operational aspects of the residency program; leading recruitment and marketing strategy, developing integrated marketing plans for strategic programmatic growth; maintaining organizational details of the sites, preceptors.

Raleigh, North Carolina, United States

I was responsible for designing the monthly magazine, cover to cover. Additionally, I designed ads and event materials. I worked with local photographers, companies purchasing ads, businesses featured, writers, and editors.

Durham, North Carolina, United States

I was responsible for programming/conference planning and marketing communications. Event management tasks included accepting presentation proposals, overseeing the review process, and building a conference program for all events (5 conferences each year, as well as several smaller workshops), as well as maintain communications with all participants.

I specialize in branding and identities. I provide superior creative design solutions for non-profit organizations, small businesses, and large corporations across the country. I am available for single design pieces (such as the creation of a logo), as well as larger scale branding projects (such as creating all materials needed for a marketing campaign.

Chapel Hill, NC

In this role, I assisted with marketing efforts, graphic design, event planning, and general clerical duties such as managing calendars and copy editing.

Midland, Michigan, United States

I coordinated all local (7 counties) events, presentations, health fairs and fundraisers, as well as designed all printed materials for MidMichigan Home Care. I wrote press releases, interviewed patients, and wrote and designed monthly publications for employees and bi-annual publications for donors. In addition, I also kept all field sales staff informed.