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Laura C. Wright Email & Phone Number
Industry Marketing Leader @ Smurfit Westrock | Global Sustainable Packaging | I have a passion for building eco-conscious brands and delivering growth to new markets
at
Smurfit Westrock
1 work email found
@westrock.com
1 phone found area 231
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✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Industry Marketing Leader @ Smurfit Westrock | Global Sustainable Packaging | I have a passion for building eco-conscious brands and delivering growth to new markets
Location
Detroit Metropolitan Area, United States, United States
Company size
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Laura C. Wright is listed as Industry Marketing Leader @ Smurfit Westrock | Global Sustainable Packaging | I have a passion for building eco-conscious brands and delivering growth to new markets at Smurfit Westrock, a company with 47864 employees, based in Detroit Metropolitan Area, United States, United States. AeroLeads shows a work email signal at westrock.com, phone signal with area code 231, and a matched LinkedIn profile for Laura C. Wright.
Laura C. Wright previously worked as Senior Marketing (Home, Beauty, Health) - Global Paper and Packaging Manufacturer at Smurfit Westrock and Marketing, (Horticulture, Agriculture) at Westrock Company. Laura C. Wright holds Master Of Science In Administration, General Administration from Central Michigan University.
Company email context
Email format at Smurfit Westrock
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{first_initial}{last}@westrock.com
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Profile bio
About Laura C. Wright
As a Senior Marketing Manager at Smurfit Westrock, a leading provider of paper and packaging solutions, I have over 20 years of experience in creating, communicating, and growing brands across different channels and platforms. I lead the industry marketing for home, beauty and personal care, delivering insights, opportunities, and strategies for sales growth and innovation.My core competencies include omni-channel marketing, marketing communications, content creation, and project management.I hold a Master of Science in Administration from Central Michigan University and multiple certifications in design, leadership, and Adobe Photoshop. I am passionate about using creative thinking to fuel analytical output, market insights, and consumer trends that optimize organizational teams and projects. My goal is to help Smurfit Westrock and its clients achieve sustainable and profitable growth in the home, garden, and personal care sectors.EXPERTISE:• B2B and B2C• AI Integration• Global Wholesale Distribution• Product Commercialization• Building Eco-Conscious Brands• Global GrowthHIGHLIGHTS:• USDA Partnership/Sustainability Initiative: Partnered with USDA Bio-based program to certify a plant-based plant tag reducing fossil-fuel plastics by 90%. Led PR campaign to introduce certification leveraging USDA materials on blog, at industry events, and via customer outreach.• Brand Overhaul: Led initiative to modernize legacy pet containment brand to grow incremental business in adjacent pet categories. – launched to network of 300 independent dealers and 7 distributors throughout North America.• Community Outreach: Chartered an outreach program to 300 dealers across North America, donating specially-designed pet oxygen mask sets to fire departments. Saved over 50 pet lives using the donated kits, generated millions of media impressions, and boosted morale within dealer network.
Listed skills include Marketing Strategy, Marketing Communications, Marketing, Advertising, and 49 others.
Current workplace
Laura C. Wright's current company
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Smurfit Westrock
7 roles
Laura C. Wright work experience
A career timeline built from the work history available for this profile.
Senior Marketing (Home, Beauty, Health) - Global Paper And Packaging Manufacturer
Current- Spearhead development and execution of sustainable packaging strategies in homecare, home décor, and personal care sectors, directly supporting growth goals through eco-conscious product innovation and circularity.
- Drive cross-functional collaboration with Sales, R&D, and Business Development teams to align packaging innovations with emerging market trends and customer sustainability requirements.
- Lead efforts to commercialize sustainable packaging solutions, enhancing market penetration and profitability while addressing consumer demand for eco-friendly products.
- Serve as key contributor on Global Diversity, Inclusion, Equity, and Belonging (DIEB) Council, influencing company-wide cultural initiatives that foster collaboration and innovation.
- Analyze market insights for home, beauty, and personal care sectors to identify growth opportunities.
Mar 2023 - Present
Marketing, (Horticulture, Agriculture)
- Analyzed market insights to identify sales growth opportunities in the garden end market.
- Provided strategic guidance on marketing initiatives to drive sales growth and innovation.
- Collaborated with cross-functional teams to develop and implement marketing strategies.
- Utilized data analysis skills to optimize marketing campaigns and drive revenue growth.
Jul 2021 - Mar 2023
Cross-Channel Marketing - Distributor Of Bath And Shower Products
- Directed multichannel marketing strategies (D2C, B2B, Amazon) for private-label products, driving 10% sales growth in third-party e-commerce channels.
- Managed in-house photography and video production for Amazon, enhancing product visibility through high-quality visual content.
- Developed and implemented marketing strategies to maximize channel penetration and consumer engagement.
Apr 2019 - Jul 2021
Freelance Consultant (Writing, Planning, Photography)
Haylow Communications Group
- Delivered strategic marketing solutions for small businesses across manufacturing, consulting, and construction industries, driving local brand visibility and sales growth.
- Provided professional photography services for product shoots, lifestyle campaigns, and commissioned artwork for corporate clients.
Jan 2016 - Jul 2021
Director Of Strategy - Global Marine Industry Manufacturer
- Led international market expansion initiatives, driving growth in dealer channel penetration and market share with onboarding of new dealers in Brazil and Italy.
- Collaborated with cross-functional teams to execute innovative marketing campaigns, increasing brand awareness and engagement globally.
Jan 2014 - Aug 2017
Senior Brand Director - Pet Products Manufacturer, Distributor, Retailer
- Directed the rebranding of Invisible Fence®, aligning product innovation and brand positioning to strengthen market leadership.
- Managed multimillion-dollar marketing budgets and executed digital and traditional campaigns that resulted in 15% growth in appointment leads for local dealers.
- Launched and led Project Breathe, a PR initiative donating pet oxygen masks to fire departments across North America.
Jan 2003 - Dec 2013
3 education records
Laura C. Wright education
Master Of Science In Administration, General Administration
Central Michigan University
Bachelor Of Applied Arts, Journalism/Advertising
Central Michigan University
Design And Visual Communications, General
Northwestern Michigan College
FAQ
Frequently asked questions about Laura C. Wright
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What company does Laura C. Wright work for?
Laura C. Wright works for Smurfit Westrock.
What is Laura C. Wright's role at Smurfit Westrock?
Laura C. Wright is listed as Industry Marketing Leader @ Smurfit Westrock | Global Sustainable Packaging | I have a passion for building eco-conscious brands and delivering growth to new markets at Smurfit Westrock.
What is Laura C. Wright's email address?
AeroLeads has found 1 work email signal at @westrock.com for Laura C. Wright at Smurfit Westrock.
What is Laura C. Wright's phone number?
AeroLeads has found 1 phone signal(s) with area code 231 for Laura C. Wright at Smurfit Westrock.
Where is Laura C. Wright based?
Laura C. Wright is based in Detroit Metropolitan Area, United States, United States while working with Smurfit Westrock.
What companies has Laura C. Wright worked for?
Laura C. Wright has worked for Smurfit Westrock, Westrock Company, Venturi Inc, Haylow Communications Group, and Quantum Sail Design Group.
How can I contact Laura C. Wright?
You can use AeroLeads to view verified contact signals for Laura C. Wright at Smurfit Westrock, including work email, phone, and LinkedIn data when available.
What schools did Laura C. Wright attend?
Laura C. Wright holds Master Of Science In Administration, General Administration from Central Michigan University.
What skills is Laura C. Wright known for?
Laura C. Wright is listed with skills including Marketing Strategy, Marketing Communications, Marketing, Advertising, Digital Marketing, Public Relations, Social Media Marketing, and Strategic Planning.
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