Commercial Cycle Planner and Monthly Business Review Leader. Project Leader of Brand Visibility @PoS and Expos. (98% Projects executed on time) Trade Marketing Budget Controller. (10% yearly savings and 99% budget accuracy)

Marketing campaigns Development to enhance and embrace Latin contribution to USA. Campaign deployment along with key positions within clients as Walmart, US Navy, Estée Lauder and Disney.

Professionalize client management team by giving them the ability to manage digital platform and go further by proposing new activities which led to monthly invoice increase. (+10% Rotoplas, +16% Motorola and Lenovo billings)

HET Team ensured the demand of portfolio products and maintained SoM in C-stores through develop and deploy commercial strategies communicated on digital channels. (99% accuracy on objective setting and budget expense in Oxxo)

KPIs establishment and targets for Commercial area. Monthly performance follow up on trade marketing strategies. Development of interactive and automated dashboards. Oxxo's Incentive program assured after a deep analysis of how it affects SoM positively.

Ensure the communication of our products in the distribution channels through the definition and administration of printed resources. 3PL agency development and management. (Reductions achieved: 8% in costs, 2% decrease in TPOSM. 30% on delivery time. Compliance in SLAs of 94%)

Administración de programas comerciales en los canales de mayoreo y detalle.Control de presupuesto y materiales de promoción.Desarrollo de pruebas piloto de programas dirigidos al cliente directo para consolidar la relación laboral e impulsar el volumen de venta de nuestros productos.Desarrollo de agencias BTL para alcanzar las necesidades del negocio de acuerdo a las conveniencias de ambas empresas.Servicio a clientes internos proporcionándoles análisis para medir el comportamiento de los participantes en los programas y mejorar el desempeño del mismoAprendiz en el diseño e implementación de campañas comerciales dirigidas a una audiencia en particular.

Reengineering and mapping of internal processes. Analysis of products and client portfolio behavior. Executive Summary of performance and insights.