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Laura Caselli Email & Phone Number
Senior Marketing Manager AWM Italy
at
Smith+Nephew
1 work email found
@smith-nephew.com
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Senior Marketing Manager AWM Italy
Location
Ferrara, Emilia-Romagna, Italy
Company size
Who is Laura Caselli? Overview
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Quick answer
Laura Caselli is listed as Senior Marketing Manager AWM Italy at Smith+Nephew, a with 18475 employees, based in Ferrara, Emilia-Romagna, Italy. AeroLeads shows a work email signal at smith-nephew.com and a matched LinkedIn profile for Laura Caselli.
Laura Caselli previously worked as Market Development Manager Italy at Smith+Nephew and Regional Sales Manager at Smith & Nephew. Laura Caselli holds International Political Sciences, Political Sciences from University Of Bologna.
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{first}.{last}@smith-nephew.com
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Profile bio
About Laura Caselli
Experienced Medical Device Professional | Sales & Marketing Leader | Market Development SpecialistI have been working in the medical device industry since 2003, building a solid track record in sales, marketing, and leadership roles at a national level. My journey reflects a continuous commitment to growth, innovation, and achieving measurable success.My career began in sales with Johnson & Johnson Wound Management, where I developed a deep understanding of the market and successfully drove business growth. Within two years, I was promoted to Field Product Manager and later National Product Manager, roles in which I spearheaded impactful marketing campaigns and gained my first experience in people management.I then embraced a new challenge as Market Manager during the integration of Porgès into Coloplast, contributing to both marketing strategy and high-level decision-making during the merger process.To further strengthen my expertise in people and business management, I joined Covidien (Surgical segment) as a Regional Sales Manager. Over nearly five years, I achieved notable results, including two consecutive years as the top-performing area in sales, as well as success in tender management and team development.Subsequently, I led the startup of a new brand in the medical aesthetics field and collaborated with Clinic to enhance its franchise development and strategy.In 2013, I joined Smith+Nephew as Regional Sales Manager for the Advanced Wound Care and NPWT businesses. Since January 2024, I have been serving as Market Development Manager Italy, where I oversee the Advanced Wound Care marketing department, coordinate market access initiatives, and drive surgical business acceleration programs.I am a dedicated, results-driven professional with a strong focus on action and efficiency. I thrive in managing complex challenges and am committed to achieving excellence by turning clear strategies into impactful results. My open-minded and tenacious approach allows me to consistently deliver value in fast-paced and dynamic environments.
Listed skills include Team Leadership, Cross Functional Team Leadership, Key Account Management, Tender Management, and 42 others.
Current workplace
Laura Caselli's current company
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Smith+Nephew
9 roles
Laura Caselli work experience
A career timeline built from the work history available for this profile.
Market Development Manager Italy
CurrentMarketing Leader | Advanced Wound Devices and Negative Pressure TherapyIn my current role, I lead the marketing efforts for the Advanced Wound Devices portfolio, with a specific focus on Negative Pressure Wound Therapy (NPWT) for open wounds and incisional NPWT to drive growth in the prevention of surgical site complications and infections across various surgical specialties.Key responsibilities include:Strategic Marketing Development: Designing and executing strategic marketing initiatives in collaboration with the international marketing team.Market Access Coordination: Driving business growth through value-based selling strategies and fostering relationships with clinical and non-clinical stakeholders.Business Acceleration: Spearheading efforts to enhance penetration in the surgical segment, build partnerships with scientific societies, and establish standardized prevention pathways.Clinical Collaboration: Working with clinical teams to support the creation of consensus documents and best-practice guidelines.Market Segmentation and Targeting: Conducting market analysis to identify opportunities and optimize potential.This role combines strategic vision and operational execution, focusing on innovation, stakeholder engagement, and impactful business outcomes.
Jan 2024 - Present
Regional Sales Manager
Regional Sales and Team Management | Business Development and Strategic ImplementationLeadership and coordination of a team of Sales Product Specialists and Agents, overseeing operations across Emilia-Romagna, Triveneto, and Sardinia.Management of existing customer relationships and identification of new business opportunities in both public and private sectors to drive business growth.Engagement with Key Opinion Leaders (KOLs) and Public Administrations to foster partnerships and support commercial and educational initiatives.Comprehensive Tender Management, ensuring compliance and maximizing success in securing contracts.Execution of regional commercial strategies and tactics, contributing to national business development objectives.Collaboration on cross-functional projects to enhance business synergies and outcomes.
Apr 2014 - Jan 2024
Sales Department Manager
Medical Devices
Business Development & Market Segmentation | Aesthetic Medicine DevicesIn this role, I focused on segmenting and targeting the aesthetic medicine market to drive the business development of medical devices used in aesthetic treatments. My objective was to identify new clinical operators and expand market reach.Key accomplishments include:Developing a tailored business plan to effectively target and grow the aesthetic medicine segment.Implementing a new sales methodology and customer engagement approach to enhance market penetration and client relationships.This position allowed me to combine strategic planning with practical implementation to successfully expand the business in a dynamic and competitive market.
May 2013 - Apr 2014
Regional Sales Manager
Leadership in Sales, Business Development, and Strategic Execution | Surgical BusinessOversight and coordination of a diverse team comprising Sales Representatives, Product Specialists, Agents, and Distributors within the Surgical Business across Emilia-Romagna, Marche, Lombardy, and Tuscany.Management of customer portfolios while identifying and pursuing new commercial opportunities in public and private sectors to drive business expansion.Engagement with Key Opinion Leaders (KOLs) and Public Administrations to establish partnerships and deliver impactful commercial and training initiatives.Expertise in Tender Management, ensuring optimal outcomes and business continuity.Leadership of skill development programs for Sales Representatives, fostering professional growth and team performance.Execution of regional commercial strategies and contribution to national-level development initiatives.Collaboration with strategic working groups at the EMEA level to align regional efforts with broader organizational goals.
Jul 2008 - Apr 2013
Market Manager
Strategic Marketing and Business Development | Medical Device Portfolio ManagementConducted in-depth business and market analysis to develop targeted strategies for focus products and spearheaded revitalization initiatives for the Urology, Andrology, and Gynecology portfolio.Designed innovative marketing tools and managed communication strategies to enhance brand visibility and engagement.Built and maintained strong relationships with Scientific Societies and Key Opinion Leaders (KOLs) to drive successful projects and events.Collaborated with Agents and Area Managers in field activities to align commercial efforts with strategic goals.Contributed to the development of the Business Plan, ensuring alignment with organizational objectives.Provided technical support to Customer Service and Tender Office through training and tender management expertise.Delivered internal and external training programs, supported by a Product Specialist, to strengthen product knowledge and market readiness.Partnered with European and U.S. marketing teams to ensure cohesive and impactful global strategies.
Jul 2007 - Jul 2008
Product Manager
Marketing Leadership and Strategic Execution | Advanced Wound Care BusinessLed the Marketing Department for Advanced Wound Care, driving strategies to enhance portfolio positioning, market penetration, and achievement of company objectives.Provided data-driven insights and updates to the sales force on product features and portfolio evolution to support business growth.Conducted comprehensive market analyses across hospital, private, and alternate care sectors to identify drivers, monitor trends, and uncover opportunities.Managed and implemented marketing tools, strategies, and tactics in alignment with corporate goals and management directives.Established and nurtured relationships with Scientific Societies to foster collaborations and enhance market credibility.Delivered technical support to Customer Service and Tender Office, including training and tender management.Oversaw a team of two Field Product Managers, two Field Project Managers, and three Field Sales Trainers, ensuring alignment and productivity.Managed sales forecasts and contributed to cross-franchise initiatives such as New Sales Platforms and Plastic Projects.Supported field activities, including Sales Representative coaching and Area Meetings, to ensure strategy execution at the ground level.
Mar 2006 - Jul 2007
Field Product Manager
Commercial and Marketing Leadership | Wound Care SolutionsOversaw both commercial and marketing responsibilities, driving the promotion and sales of Wound Care products.Provided training and support to healthcare professionals, including doctors and nurses, while managing relationships with healthcare administrations.Led the management of specific COTs and specialties, developing tailored projects and organizing impactful training events.Collaborated across business units to design and implement multi-franchise initiatives, ensuring synergy and business growth.
May 2005 - Mar 2006
Sales Representative
Wound Care Promotion and Sales | Training and Relationship ManagementDrove the promotion and sales of Wound Care products, ensuring market growth and customer satisfaction.Provided comprehensive training and support to doctors and nurses to enhance product adoption and clinical outcomes.Managed relationships with healthcare administrations to foster collaboration and secure business opportunities.
Feb 2003 - May 2005
2 education records
Laura Caselli education
International Political Sciences, Political Sciences
Politique Internationale
Ulb Brussels
FAQ
Frequently asked questions about Laura Caselli
Quick answers generated from the profile data available on this page.
What company does Laura Caselli work for?
Laura Caselli works for Smith+Nephew.
What is Laura Caselli's role at Smith+Nephew?
Laura Caselli is listed as Senior Marketing Manager AWM Italy at Smith+Nephew.
What is Laura Caselli's email address?
AeroLeads has found 1 work email signal at @smith-nephew.com for Laura Caselli at Smith+Nephew.
Where is Laura Caselli based?
Laura Caselli is based in Ferrara, Emilia-Romagna, Italy while working with Smith+Nephew.
What companies has Laura Caselli worked for?
Laura Caselli has worked for Smith+Nephew, Smith & Nephew, Medical Devices, Covidien, and Coloplast.
How can I contact Laura Caselli?
You can use AeroLeads to view verified contact signals for Laura Caselli at Smith+Nephew, including work email, phone, and LinkedIn data when available.
What schools did Laura Caselli attend?
Laura Caselli holds International Political Sciences, Political Sciences from University Of Bologna.
What skills is Laura Caselli known for?
Laura Caselli is listed with skills including Team Leadership, Cross Functional Team Leadership, Key Account Management, Tender Management, Sales, Sales Effectiveness, Business Planning, and Startup Development.
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