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"The best CEOs I know are teachers, and at the core of what they teach is strategy." - Michael Porter With more than 17 years experience driving real, measurable results, I'm a proven operations executive that chooses to lead through strategic thinking. During my tenure, I've successfully increased revenues, improved customer service and aggressively controlled expenses in competitive market environments.As the leader of JVZoo, the global technology provider that drives online sales, I've collaborated with my team to identify, develop and implement productivity and system improvements. Through these discoveries, we've increased revenue from $100M to $3B+. Also, we've increased production to more than 6,000 transactions per day and answer more than 500 help desk tickets with a more than 90% satisfaction rate. Career accomplishments include:» Inc. 5000 Fastest Growing Companies in America x4» Implemented strict cost controls to reduce expenses by 16% while manager of a high-profile health club.» As an account executive with Equinox, I grew the business from $23 to $45 million in 2 years by building trust with existing clientele and designing programs tailored for Fortune 100 and 500 companies. In addition, I'm skilled in building high-performing teams and interdepartmental relationships to create win-win solutions. Fostering a corporate culture where employees thrive is my specialty. I look forward to connecting with you.
Jvzoo
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Co-OwnerJvzoo Jun 2024 - PresentOviedo, Florida, Us -
Chief Executive Officer│Corporate Culture│Revenue Growth│Team Development│Streamline ProcessesJvzoo Jan 2016 - PresentOviedo, Florida, UsBBC Systems, Inc. d/b/a JVZoo.com is headquartered in Oviedo, FL. The SaaS allows sellers of both digital and physical products to be matched with affiliates who promote products in exchange for a commission. We provide effective solutions and integrations for small and mid-level businesses. ★ Winner of Inc. 5000's Regionals - FL 2021 ★ ★ Winner of Inc. 5000's Fastest Growing Companies in America 2020 ★★ Gold Award - Female CEO of the Year - CEO World Awards 2018 ★★ Gold Award - CEO Achievement of the Year - CEO World Awards 2018 ★★ Gold Award - Employer's Diversity Achievement of the Year - Pillar World Awards 2018 ★★ Gold Award - Best Employers with Best Benefits and Perks - Pillar World Awards 2018 ★★ Silver Stevie Award - Executive of the Year - Computer Software 2018 ★★ Bronze Stevie Award - Woman of the Year - Business Services Industries 2018 ★★ Silver Stevie Award - Female Executive of the Year - Business Services 2017 ★★ Winner of Inc. 5000's Fastest Growing Companies in America 2017 ★★ Winner of Inc. 5000's Fastest Growing Companies in America 2016 ★In 2016, I transitioned into the role of CEO after implementing effective processes that resulted in increased production and streamlined workflows. While leading my organization, it's critical to keep a strong focus on team development. I'm building a high-performing corporate culture. By providing my team with opportunities for growth, benefits, training and development, I'm creating an environment where people can thrive. In addition, it's my goal to promote sustainable growth by ensuring our entire team understands and can navigate our system. Significant accomplishments: » Answer more than 500 help desk tickets each day» More than 1,100,000 active affiliates» Over 6M platform users» Process more than 6,000 sales transactions per day» Increased profits by 51% and EBITDA by 11% in the first full year as CEO -
Chief Operations Officer│New Business Development│Process Improvement│It│Help DeskJvzoo 2014 - 2016Oviedo, Florida, UsI began my career with JVZoo, owned by BBC Systems, as its Chief Operations Officer in 2014. When I was brought onboard, the organization was in high growth mode and needed an effective, experienced leader to clean up and improve its support systems. Within my first few months, I worked on developing streamlined processes. In particular, I created systems to improve the effectiveness of the company's help desk and support. As a result, we offered better customer service results for our customers and are processing more than 500 support tickets per day. Since I was brought on board, we've achieved significant growth from $100M to $350M and are processing more than 6,000 sales transactions per day. -
Co-Founder + DirectorVidastreet Jun 2020 - PresentWe're the CMO you wish you had!Step 1: We’ll devour everything you have on your business, brand and products. We’ll “go native” with your internal marketing team, then we’ll map out each campaign as if it was our own.Step 2: Most agencies will only run the creative you have. We write copy - copy that crushes. We build funnels from scratch. We’ve got a full stack dev team. We’ll put these talents to work with your offers to achieve profitable growth, no matter what it takes.Step 3: Data doesn’t lie. Our proprietary reporting tech lets us test and optimize funnels, audiences, networks and creative in real time. While other media buyers are scratching their heads like neanderthals… we’re scaling you up with surgical precision.2022 Agency Data:Over $40M in profitable ad spend 875,000+ Leads generated135M+ in Total Sales
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Vice President Of Operations│Marketing & Operations│It│B2B Relationships│Expense ReductionIce Sports Therapy 2012 - 2013In 2012, I guided the organization's marketing and operational departments to turnaround decreasing revenue through strategic planning and effective leadership. Significant achievements:» Increased revenue by 20% in YOY comparison» Built B2B relationships for improved brand awareness & higher referral business» Introduced a CRM system, hired & trained sales team, & streamlined workflow» Implemented strict cost controls reducing company expenses by 16% -
Director Of Business Development│Litigation Support│Project Management│Executive RelationsU.S. Legal Support, Inc. 2012 - 2013Houston, Texas, UsU.S. Legal Support, Inc. is a privately held company with more than 60 offices located across the United States. As one of the leading providers of litigation services, it's the leading litigation support company to provide court reporting, record retrieval, eDiscovery and trial services to major corporations and law firms nationwide.As the AmLaw 200 Litigation Support Specialist, it was my goal to develop new business and maintain existing relationships. I worked alongside senior attorneys and C-level executives through a project-based model and achieved results by focusing on the clients' needs. -
Sales Manager│Consultant│Membership Growth│Lead Generation│Partnership DevelopmentMillennium Partners Sports Club Management Llc 2011 - 2012Millennium Partners Sports Club Management, LLC. is an operator of seven premier health and wellness clubs committed to helping members achieve their fitness goals by providing an extensive range of amenities and programs, as well as access to highly experienced fitness professionals, all within state-of-the-art venues of unparalleled size. In 2011, I joined the management team and maintained more than $8M in annual sales. By implementing effective sales strategies, I helped my team increase leads and memberships. Significant achievements:» Create partnership opportunities with local businesses to develop revenue streams» Reduced advertising costs by negotiating marketing share plan with complimentary company
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Corporate Accounts Executive│Relationships Management│Consultative Sales│Joint VenturesEquinox 2009 - 2011New York, New York, UsAs a Corporate Accounts Executive, I cultivated and maintained relationships with top decision makers using a consultative sales approach. In this role, I developed employee wellness programs to maximize team productivity, reduce absenteeism, and lower health care costs for my clients. In just two years, I increased business by more than 100% from $23M to $45 million by designing programs tailored for Fortune 100 and 500 companies. Significant accomplishments:» Grew sales volume and clientele more than 121% within first 12 months » Maintained corporate relationships with over 100 nationwide clients including Bloomberg, Bloomingdales, Prudential, Sotheby’s, IPG, Credit Suisse, and UBS» Developed and delivered programs to attract prestigious clients including Pfizer, Capital One, Polo Ralph Lauren, and Proctor & Gamble -
Radio City Rockette│Entertainment│Promotions│Media│Professional Trainer│InterviewsMadison Square Garden Entertainment 2005 - 2009
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General Manager & Regional Sales│Strategic Direction│Executive Communication│Training & DevelopmentTown Sports International 2004 - 2009Ny, New York, UsNew York based Town Sports International (TSI) is the largest owner and operator of fitness clubs in the Northeast and Mid-Atlantic regions of the United States and the third largest fitness club operator in the United States, in each case as measured by number of clubs. It operates under the brand names of New York Sports Clubs, Boston Sports Clubs, Washington Sports Clubs and Philadelphia Sports Clubs. In addition, we operate three clubs in Switzerland.During my tenure, I provided strategic direction for eight locations, while directing a 24-manager/350-member staff. To build successful teams, I led the development of national managerial training programs. In addition, I maintained a $60M annual revenue business unit based in the NY and NJ territories. I maximized profits by setting the standard in customer service, EFT membership, and ancillary services. Significant achievements:» Increased staff retention rate by 22% through effective implementation of training & development» Won company competition for the highest percentage over sales quota 5 out of 12 months in 2006 by achieving over 140% of the index. Also won 4 out of 12 months in 2005. » 1 of 5 managers chosen out of 148 applicants for the General Manager Trainees program
Laura Casselman Skills
Laura Casselman Education Details
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University Of North Carolina At Greensboro
Frequently Asked Questions about Laura Casselman
What company does Laura Casselman work for?
Laura Casselman works for Jvzoo
What is Laura Casselman's role at the current company?
Laura Casselman's current role is CEO- JVZoo │ KeyNote Speaker | TedX Speaker | Wall Street Journal Best Selling Author | Inc. 5000 Fastest Growing Companies x4 │ Co-Founder - Vidastreet.
What is Laura Casselman's email address?
Laura Casselman's email address is la****@****ail.com
What is Laura Casselman's direct phone number?
Laura Casselman's direct phone number is +140628*****
What schools did Laura Casselman attend?
Laura Casselman attended University Of North Carolina At Greensboro.
What skills is Laura Casselman known for?
Laura Casselman has skills like Leadership, Coaching, Salesforce.com, Marketing, Sales, Training, Management, Team Building, Customer Service, Sales Management, Crm, Public Speaking.
Who are Laura Casselman's colleagues?
Laura Casselman's colleagues are Phillis Brinkley, Regina Hann, Jeanette Stuker, Karen Kunishige, Eduardo G., Norma Jean Ke-A, Brenda Gibbs.
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