I'm the girl who finds things out and gets the answers. I use method neutral solutions, and as a professional knowledge worker, I know where to get answers and who to get them from. SPECIALISMSINSIGHTS: Over $200m in primary qual/quant insights, syndicate sources and intelligence have been managed and produced by me and my teams for B2B and B2C objectives. MEASUREMENT: I have helped form and influence some of the best people based measurement solutions to industry level: UKOM, Touchpoints, mediametrie, AGOF, audieweb, and VAM (video audience measurement) cross industry committees with MRC and BARB. DIGITAL MEDIA: AVOD / SVOD / video specialism. Ad and media Measurement / diagnostics / performance analytics (more marketing science than data science). Trained eye in separating technical noise from audience behavior analytics. COMMERCIAL: Business opportunity sizing and demand generation through insights with acumen in media and telco infrastructure, advertising and content measurement: branding, social video, native and sponsorship. DATA: Scrutinizing big data methodologies both technical and research frameworks for effective sampling, fusion, methodology and data measurement collection limitations working with statistics and data science teams. MARKETING EFFECTIVENESS: custom studies: brand, comms strategy, communication salience, sales lift / ROI, view through, sponsorship, attribution and performance lift. I also consult on global marketing effectiveness training across MMM, multi touch attribution, ROI and communications measurement. International experience: I've lived and worked across the globe, my int'l experience is on the ground knowledge. GOALCommit to learning every day, positively adding to the knowledge economy and client impact... having fun along the way!