Laura Chan T. Email & Phone Number

Palm Coast, Fl, Us

Remote

- Defined and managed post-acquisition communication strategy for existing Homes.com customers, including product sunsetting.-Worked with Homesnap team to identify and import key customer behaviors from the Homes.com product to launch new, co-branded customer journeys.-Took the lead on the migration of messaging workflows from MixPanel to Iterable due to deprecation of messaging capabilities in MixPanel at EOY 2021, eliminating the need for hiring outside consultants.

Tallahassee, Florida, United States

- Led effort to import product user behavior into Marketo via highly customized API connection with the product. - Launched and fostered the adoption of Marketo Sales Insight sales enablement and intelligence for 150+ sales team members across 3 offices.- Revamped lead scoring model to capture an increased number of behaviors, including in-product behaviors captured via the API connection to product. These new lead scores more accurately identified the MQL threshold for sales.- Leveraged Marketo to better target audiences on Facebook and LinkedIn and automate those demand and lead generation efforts.- Expanded user base of Marketo, enabling and empowering other members of the marketing team to create email content and reports.- Overhauled hygiene and compliance for a database of 4M+ contacts across B2B/B2C.

Tallahassee, Florida, United States

Implemented Marketo, including Salesforce Integration, transforming batch and blast email efforts with Silverpop to true marketing automation. Created a variety of persona-based nurture programs to drive leads down the funnel to conversion by sales.Innovated Homes.com’s email templates with responsive design.Executed the communication strategy surrounding the major redesign of Homes.com and its agent and broker products.

Tallahassee, Florida, United States

- Implemented Silverpop as a B2B and B2C email solution, migrating all contacts and content from the previous platform, Lyris.- Managed all copy creation for B2B communications, also served as editor-in-chief for all written materials.- Led promotional efforts for the Secrets of Top Selling Agents webinar series, also serving as in-webinar assistant and back-up host.

Tallahassee, Florida, United States

- Created eBooks, blog posts, and email copy for Homes.com, as well as legacy brands in the real estate space acquired by Dominion Enterprises.- Collaborated on communication strategy for transitioning legacy brands customers to Homes.com products.- Assisted with PR efforts of the "Secrets of Top Selling Agents" webinar series, featuring high profile guests such as Gary Keller, Dave Liniger, and Barbara Corcoran.

Tallahassee, Florida, United States

- Created written documentation for the Homes.com/AgentAdvantage product suite.- Managed the "Learning Center" website which housed client-facing blog posts, video how-tos, and product documentation.- Wrote eBooks and educational content designed for real estate agents on lead generation, marketing listings, agent safety, and more.- Held daily product education and sales webinars for real estate agents.

Tallahassee, Florida, United States

- Created digital ads for real estate agents to be placed on Homes.com- Managed RealMedia ad placements on Homes.com- Provided customer support for Homes.com ad customers.

Tallahassee, Florida, United States

- Provided telephone and email support for the Homes.com/AgentAdvantage website product.- Gave in-depth, one-on-one virtual walkthroughs of the product to new agent and broker customers.- Sold existing customers upsell products such as email and domain hosting.

Education record

Education record