Laura Compton Email & Phone Number

Parsippany, New Jersey, United States

Specialty Brands (Nutramigen, Enfacare & Puramino)Grocery & Drug Channel Champion

Parsippany, New Jersey, United States

Nutrition DivisionAmazon Fresh, GoPuff & White Space AccountsNew Business Development

• Built from the ground up, a multi-million dollar online boutique with a focus on women empowerment. We offered fashion forward, comfortable clothing for women of all sizes, focused on hiring women, and worked with women owned businesses• Curated assortment, developed relationships with suppliers, negotiated costs & built a “3-Pronged Approach” to sales by focusing on preorders, DTC, and in-stock inventory which resulted high margins with low inventory liability.• Sourced, designed & negotiated an exclusive private label brand by working directly with factories in China, resulting in a 62% cost saving on top selling items. • Launched a wholesale division in June ’22, resulting in an incremental 7% in revenue while increasing margin by 23% on our retail division.• With an overall 4.9 rating, created marketing & brand strategy by developing e-mail & text content, app pushes and social media communication while leveraging consumer insights & feedback.• Attended seasonal markets focusing on fashion and textile trends.• Employed 9 employees throughout our tenure, with 4 being the most at a single time.

Red Bank, Nj

• Sales/Category Manager for Amazon, Overstock, Wayfair & Walmart.com for a national CPG brand totaling over $35 Million in annual revenue.• Built & managed P&L, developed & executed go-to-market strategy, while delivering on all KPIs including net sales, POS, ROI & COOP.• Responsible for inventory, forecasting, merchandising, and product listing management while developing & executing strategic initiatives for sustainable growth. • Major projects include; redeveloping our primary assortment to increase margin across all DTC customers by 36%, managed cross-functional teams to create a private brand that launched exclusively on Amazon, and increased customer experience & engagement by leveraging consumer insights, product development and brand marketing. • Owner of all promotional planning & evaluation, with emphasis on category analysis, competitive reviews, and leadership presentations.

Red Bank, New Jersey

• Key Account Manager for Amazon, Overstock & Wayfair by overseeing spend, plan & budget, while ensuring brand transitions run smoothly, reviewing sales on a daily basis and building a strong relationship with the buyers.• Supported 3 sales managers with 8 key customers (Kohl’s, BB&B, Big Lots, BJ’s, JCP, Walmart, Amazon, Wayfair, Overstock) by analyzing marketplace trends, retail sales, individual account trends, and competitive activity while creating and maintaining daily/weekly/monthly analyses. • Worked closely with Finance, Channel Marketing, Product Development & Consumer Insights to support the sales team.

Personal Electrics• Responsible for managing the PE department in all Canada BB&B ($15 million) stores by choosing assortment, negotiating costs and back end support, all while assisting in US Cross Concept Stores ($150+ million)• Chosen to be part of the first team to spearhead buying a single department for BB&B, Christmas Tree Shops and Harmon’s, as all concepts functioned separately at the time.• Managed and trained an administrative assistant.

Union, Nj

Furniture• Category manager for high volume sub categories and all attributed areas of the Furniture department with proven YoY sales. ($25 million)• Successfully launched an exclusive private label brand, Chatham House, by offering trend right product at an affordable price point. Developed major in store & online brand presence all while negotiating higher than department average MU. • Analyzed business to drive sales, improve margin & monitor inventory flow while remaining on budget.

Rockaway, Nj

• Helped maintain the purchasing and merchandising of 16 everyday and seasonal departments by analyzing sales, trends & competition to determine short and long term strategies.• Major projects included the revamping of the Foil Department, resulting in a 14% increase, Duck Tape initiative (38% increase) and determining the profitability by section of our card department to optimize our space. • Trained new hires on various day-to-day tasks.