Laura Compton Email & Phone Number

Parsippany, New Jersey, United States

Specialty Brands (Nutramigen, Enfacare & Puramino)Grocery & Drug Channel Champion

Parsippany, New Jersey, United States

Nutrition DivisionAmazon Fresh, GoPuff & White Space AccountsNew Business Development

• Built from the ground up, a multi-million dollar online boutique with a focus on women empowerment. We offered fashion forward, comfortable clothing for women of all sizes, focused on hiring women, and worked with.
• Curated assortment, developed relationships with suppliers, negotiated costs & built a “3-Pronged Approach” to sales by focusing on preorders, DTC, and in-stock inventory which resulted high margins with low inventory.
• Sourced, designed & negotiated an exclusive private label brand by working directly with factories in China, resulting in a 62% cost saving on top selling items.
• Launched a wholesale division in June ’22, resulting in an incremental 7% in revenue while increasing margin by 23% on our retail division.
• With an overall 4.9 rating, created marketing & brand strategy by developing e-mail & text content, app pushes and social media communication while leveraging consumer insights & feedback.
• Attended seasonal markets focusing on fashion and textile trends.

Red Bank, NJ

• Sales/Category Manager for Amazon, Overstock, Wayfair & Walmart.com for a national CPG brand totaling over $35 Million in annual revenue.
• Built & managed P&L, developed & executed go-to-market strategy, while delivering on all KPIs including net sales, POS, ROI & COOP.
• Responsible for inventory, forecasting, merchandising, and product listing management while developing & executing strategic initiatives for sustainable growth.
• Major projects include; redeveloping our primary assortment to increase margin across all DTC customers by 36%, managed cross-functional teams to create a private brand that launched exclusively on Amazon, and.
• Owner of all promotional planning & evaluation, with emphasis on category analysis, competitive reviews, and leadership presentations.

Red Bank, New Jersey

• Key Account Manager for Amazon, Overstock & Wayfair by overseeing spend, plan & budget, while ensuring brand transitions run smoothly, reviewing sales on a daily basis and building a strong relationship with the buyers.
• Supported 3 sales managers with 8 key customers (Kohl’s, BB&B, Big Lots, BJ’s, JCP, Walmart, Amazon, Wayfair, Overstock) by analyzing marketplace trends, retail sales, individual account trends, and competitive.
• Worked closely with Finance, Channel Marketing, Product Development & Consumer Insights to support the sales team.

• Personal Electrics
• Responsible for managing the PE department in all Canada BB&B ($15 million) stores by choosing assortment, negotiating costs and back end support, all while assisting in US Cross Concept Stores ($150+ million)
• Chosen to be part of the first team to spearhead buying a single department for BB&B, Christmas Tree Shops and Harmon’s, as all concepts functioned separately at the time.
• Managed and trained an administrative assistant.

Union, NJ

• Furniture
• Category manager for high volume sub categories and all attributed areas of the Furniture department with proven YoY sales. ($25 million)
• Successfully launched an exclusive private label brand, Chatham House, by offering trend right product at an affordable price point. Developed major in store & online brand presence all while negotiating higher than.
• Analyzed business to drive sales, improve margin & monitor inventory flow while remaining on budget.

Rockaway, NJ

• Helped maintain the purchasing and merchandising of 16 everyday and seasonal departments by analyzing sales, trends & competition to determine short and long term strategies.
• Major projects included the revamping of the Foil Department, resulting in a 14% increase, Duck Tape initiative (38% increase) and determining the profitability by section of our card department to optimize our space.
• Trained new hires on various day-to-day tasks.