Laura Cooper Email & Phone Number

London, England, Gb

London, England, Gb

Amsterdam, North Holland, Nl

Ownership of our ad product revenue and development, delivering hundreds of millions in ancillary revenue annually. I had accountability for the full quarterly planning cycle with P&T for our on platform advertising solutions. This entailed prioritising new and existing initiatives and functionality, sizing the opportunity and work required, and securing resources needed to deliver.Whilst at Just Eat I delivered;- complex self service tooling to the sales department for our ad products delivering ~14million in additional revenue annually- a gift card product rollout to 7 markets across Europe delivering 20m euros annually - a Salesforce CRM rollout to 9 countries, ~150 sales agents

London, England, Gb

Led the sales, onboarding and account management functions across the business.I was responsible for rebuilding post COVID (2020) and was on track to deliver a 25% increase in our managed portfolio.I also designed, implemented, and managed a new commercial account management function, leading global teams remotely across EMEA and ANZ and delivering a 30% growth in our revenues.

London, England, Gb

Forming part of the Houst senior leadership team I was responsible for the global sales and onboarding function for the business.I worked in collaboration with the growth department to set commercial OKRs, regional performance targets, and team based KPIs. I was also responsible for sales forecasting, resource planning, and reporting. During my time in the role I migrated the sales function from close.io as a CRM to salesforce, implemented a new host fee structure, re-designed the sales onboarding training and curriculum, and created a new commission structure for our teams.

Wailuku, Hawaii, Us

Round the world trip through Asia, Oceania, and North America.

Amsterdam, Netherlands, Nl

The role of product performance manager formed part of the regional area manager community for NEMEA. In this capacity I supported local managers and sales/account management teams to ensure they had the knowledge, understanding, and data to succeed in their growth targets. This was done through training, coaching and process improvements across the region (circa ~400 people), delivering 25% growth.I worked alongside our product and tech teams to ensure that product and reporting developments were made in line with commercial needs locally. I also provided insights to the commercial benefits of our products and supported in the testing and feedback process of new roll outs. When new products within the performance track were produced I had the responsibility to roll these out to our commercial teams within the region.I owned the setting and reporting of OKRs as well as country and individual growth targets.

Amsterdam, Netherlands, Nl

In the role of Area Manager, Pricing - APAC I owned the pricing topic for the South East Maritime and Oceania regions. In this capacity I was responsible for all regional, local and individual targets, and supporting local managers to meet these.I analysed the competitive landscape, challenges and opportunities present within each country, to create action plans and strategies to ensure we were working to achieve the most competitive rates from partners. I worked with managers and teams to provide insights, data and training on how to work with partners to optimise revenue through pricing and our product selection.I also collaborated with our centralised pricing teams in HQ to ensure we were making the necessary product and reporting developments to support our regional pricing strategy.Delivered YoY sales growth of 30-40% across region.

Amsterdam, Netherlands, Nl

Responsible for managing a team of account managers and executives who were responsible for acquiring and managing portfolios of accommodation partners in the Greater London area. This included the recruitment, hiring and on boarding of new team members as well as all ongoing activities pertaining to performance, including; target setting, coaching, feedback, shadowing visits/calls, appraisals, 121s, training/development etc.During this time I also managed a portfolio of global hotel chains.

Amsterdam, Netherlands, Nl

Amsterdam, Netherlands, Nl