Laura Cozzi Email & Phone Number

Milan Area, Italy

Milan Area, Italy

Looking after marketing, press and digital media activity for Sony Pictures TV Networks portfolio in Italy currently featuring 2 free-to-air channels, Cine Sony (#55) and POP (#45) .Developing the annual marketing plan and related budget. Supervising data run of everyday channel ratings + bespoke qualitative and quantitative researches to improve channels performances and monitor brand awareness, appeal and reputationWorking with both creative and media agencies to create consumer and trade adv campaignsManaging pr agency to generate press coverage on the channel and the show launchesAppointing event agencies and production companies to create engaging grassroots eventsSeeking media partnerships, co-mktg acitivites and barter agreements with other PublishersLiaising with International HQ team in Los Angeles to roll-out international marketing plans

Milan Area, Italy

• Developed the annual marketing plan and related budget • Monitored the everyday channel ratings in collaboration with the Research Dept. • Set up the key property plannings • Coordinated all brand pillars (programming, digital, consumer product) around key projects• Worked with both the creative and media agencies to create impactful consumer and trade adv campaigns • Worked with events agencies and production companies to create engaging grassroots events• Set up media partnerships, co-mktg acitivites and barter agreements with other Publishers• Liaised with Nickelodeon International Mktg team to roll-out international marketing plans • Liaised the sales opportunities (sponsors and licencees) with the editorial guidelines• Managed the Corporate Social Responsability campaigns to kids

• Strategic support and accounting to the Adsales team, in particular the Sponsorship Dept., on both Clients and Media Agencies (agency road shows, showreels, Clients’ loyalty building) • Developed bespoke projects for the Sponsors• Liased the local Adsales team with Intl Ad Sales • Developed trade advertising campaigns

• Media strategy, planning & buying (TV, print, radio, internet, outdoor) for: IKEA, Sharp (TV LCD), Pioneer (sat navigators), Leaf Italia (candies and sweeties: brands Sperlari, Galatine, Dietorelle, Dietor), Diadora (sportswear), Invicta (backpacks) • New business: involved in the agency’s local and international pitches

Master'S Degree, Digital Marketing

Business English

Master In Marketing, Accademia Del Marketing

Bachelor, Political Sciences

Scienze Politiche E Governo