• Develop and implement comprehensive social media campaigns across various platforms, including but not limited to Facebook, Twitter, Instagram, and LinkedIn.• Utilize data-driven insights and market research to strategically plan campaigns aimed at increasing brand visibility, driving website traffic, and generating high-quality leads.• Monitor and analyze campaign performance metrics, adjusting strategies in real-time to optimize engagement and conversion rates.• Craft compelling copy and creatives for diverse social media channels.• Work collaboratively with cross-functional teams to create a cohesive social media calendar aligned with broader marketing objectives.• Play a key role in executing paid media campaigns, liaising with the agency to ensure seamless coordination and alignment with campaign goals.

• Coordinated digital marketing operations for 5 clients across email, web, and social media. • Oversaw all areas of content development and management, from brief to completion. • Researched keywords and topics to develop weekly content calendars and editorial guides. • Tracked, measured, and reported on ongoing PPC campaigns performance and analytics on Google Ads, LinkedIn Ads and Facebook Ads. • Measured additional social media analytics to track results.• Edited and managed website copy using SEO standards and best practices in WordPress environment.• Copywrote and created content for sales collateral, email blasts, social media, and blog posts.

Established startup’s social media presence from the ground up, collaborating with 2 other apprentices. Worked together to share ideas and develop marketing strategies.· Leverages social media tools, including Trello, Slack, Later.com, and Over. Managed the Instagram channel, developing posts, managing engagement, and conducting competitive analysis.· Made recommendations to owners that were implanted, including changing platform tools and launching a giveaway event.

Drives social media and marketing management, creating content, running email marketing campaigns, and redesigning brand design.· Developed a highly-organized workflow, working highly independent tasks that improved brand recognition and established a stronger online presence.

Early Childhood Education and Spanish Teaching: Cared for and educated children in dual language immersion preschool program, providing instruction in Spanish to 48 students.Blended Learning: Developed and implemented innovative teaching approaches, such as interactive videos and songs.Content Development and Lesson Planning: Prepared instruction content and teaching materials, supporting lead teacher throughout daily lessons.Student-Centered Learning and Classroom Management: Organized classroom activities, independently leading sessions through attention to detail and individualized student needs.

HR Operations and Payroll: Managed daily HR operations in fast-paced environment, supporting 400 staff by processing new employee paperwork, weekly payroll, and administering benefits.Screening Resumes and Background Checks: Conducted candidate screening and background checks of 100 staff.New Hire Orientations and Onboarding: Led 9 new hire orientations, onboarding staff and providing guidance on policies and procedures. Delivered instruction in English and Spanish. HR Reports: Developed and disseminated weekly metrics reports used by senior management to make business decisions, including employee leave, compensation, and staffing information.Cross-team Collaboration and HR Policies: Collaborated with HR team to develop and implement organizational policies.Paylocity and COBRA: Learned new technologies and software applications to support HR operations, including Paylocity, Principal, Aetna, Cobra, and MetLife. Records Management: Maintained employee records, updating documentation to reflect employment changes.Policy Development and Process Improvement: Identified opportunities for policy/procedure improvements, such as designing instructional card for employees to use to process work-related injuries.

HR Operations, Payroll, and Job Postings: Assisted HR operations in fast-paced environment by processing payroll for 250+ employees, managing online job postings and onboarding new employees.Interviewing: Interviewed 100 candidates, screening applicants and providing hiring recommendations to senior management.Cross-team Collaboration and Strategic Initiatives: Collaborated with internal teams and external partners to develop and implement HR initiatives.Event Management: Planned and oversaw execution of 4 events with 100+ attendees each.Internal Communications: Developed internal communications channels, including letters, newsletters, and monthly magazines to disseminate information from management to staff.

Marketing Strategy and Lead Generation: Developed and implemented strategic marketing plan to attract new customers, highlighting administrative services. This generated qualified leads and prospects.Market Research and Customer Acquisition Strategies: Led external market research study, identifying opportunities to attract new clients. Study resulted in creation of company web page.Public Relations and Human Resource Development: Conducted internal public relations study, recommending and leading creation of human resources department. Oversaw daily HR operations, including payroll for 150 employees.