Leading the marketing team for Direct and Indirect Tax in North America market, responsible for driving pipeline through partner marketing, events, webinars, online advertising and third party activities.

Responsible for managing multiple projects, driving cross-functional efforts within organization in defining objectives, scope, schedule, budget, workstreams and deliverables. Serving as a resource for internal key stakeholders to deliver project concepts in alignment with the corporate and product strategies. Working with teams across the organization, including marketing, legal, regulatory, HR, finance, etc. Tasks include:• Implementing and managing Project Management System (Airtable), building workflows, calendars and interfaces to streamline communications and keep track of projects• Leading team meetings to include a daily stand-up and weekly status check, in addition to regular check-in meetings with each key stakeholder• Keeping track of due dates and project status, to be a single point of contact for the organization on marketing and communications projects

Bridged the gap for the Product Marketing teams among the 3 Global Business Units, to improve marketing communications and create shared best practices. Project Managed Programs that included:• Internal & External Events, including 50+ Trade Shows globally each year• Transitioned to new Marketing Fulfillment program for sales teams to access marketing collateral• Marketing Automation (Pardot) and CRM (Salesforce) for tracking leads and identifying targets for email campaigns• Module development and setup of Learning Management Solutions for leading technologies

Manage global trade show program of 60+ shows throughout year (tabletop to 30x40 island), developing overarching marketing and logistic strategy and creating process for sales to execute on regional shows.• Work with Sales Operations and Salesforce Administrator to create campaigns in CRM (Salesforce) for tracking lead data to determine ROI• Lead team made up of Sales and Marketing Leadership to develop program for tracking and following-up with specific customer type (trainees)• Learned marketing automation (Pardot) to determine how to best use within organization and encourage usage with internal stakeholders• Work with internal marketing teams to develop marketing deliverables

Ran the largest customer event for the organization, with up to 800 attendees, including planning the logistics and leading the marketing team in developing an overall event strategy.In addition to Lead Events Specialist responsibilities, role included the following:• Created business plan for sharing best practices for marketing leaders, within company's internal social media site; gathering input from key stakeholders

Managed the logistics and execution of high profile customer events of various sizes from 20-800 attendees, in addition to focus groups, advisory boards and booth details for exhibiting opportunities at national conventions. Provided expertise to Marketing Manager in building event strategy, taking into consideration the customer experience based on previous attendee feedback, the organization’s initiatives in the drive for digital and overall event budget. Involved in the planning of annual National Sales Meeting for 2,000 internal customers, including managing the room block for all attendees.In addition to Sr. Events Specialist responsibilities, role included the following: • Took initiative to learn Workgroups, new project management system for Marketing, and partnered with Event Manager to determine what changes were needed to best fit team workflow to increase efficiencies and improve event reporting• Managed and led Workgroups training for Events Services team to transition from previous system • Mentored and trained colleague interested in event planning and looking to further career in organization, including overseeing her management of an event

• Developed formal request for proposals to run venue search through national hotel sales contacts, reviewing proposals and working as main contact for contract stage and negotiations• Created detailed Schedule of Events (SOE) and worked with venue contact on room sets, food and beverage, and audio visual needs; Reviewed Banquet Event Order (BEO) details• Managed hotel room block to mitigate attrition fees• Arranged offsite dinners and evening receptions, including booking ground transportation• Kept track of budget for each event, to stay under budget and drive results through Return on Objectives (ROO) and Return on Investment (ROI) analysis• Worked with Marketing Manager & Marketing Communications Manager to create deliverables and registration sites• Responded to inquiries from sales force and event attendees in a timely manner• Coordinated onsite event logistics and managed onsite planning team

Worked with Marketing Manager in planning and execution of live and virtual customer professional development events, including 1 annual 3 day event for 600+ attendees, 5 annual one-day events, 1 annual 6 day training event, 8 local events, monthly webinars and first time virtual event.• Managed hotel rooming lists which resulted in decreased attrition costs of $11K• Ran the search for venues for 8 one day events with 5 meeting rooms and 20 sleeping rooms each, working as main contact for contract stage and negotiations• Worked with Marketing Communications team on event creative and deliverables; as well as assisting in creating copy and layout for customer e-mails and website, allowing us to communicate with attendees more effectively and increase traffic to website• Kept track of fiscal year event budgets, gathering and analyzing post event ROI data, which allowed us to stay under budget• Used basic HTML to create 20+ Registration Sites, which were more streamlined and visually appealing, making it easier for attendees to register online

• Produced marketing collateral for a new vacuum switch product introduction.• Coordinated update for the 2008 GE Buylog for Capacitors and Arresters.• Organized and created content to move capacitor and arrester website from Industrial Systems to Energy.• Created and conducted survey to gather information to modernize GE online eCatalog for capacitors and arresters.

• Compiled media clips for NBC Sports Executives.• Contributed to press releases for NBC Sports properties.• Performed research to fulfill media requests.

Worked in different departments, including Institutional Sales, Research, Performance, Presentation, Private Client Sales and Marketing, and Investment Operations.