With over 20 years of experience in the financial industry, I am passionate about driving business growth, brand reputation, and social impact in the Buffalo Niagara market. As the Senior Vice President and Local Market Executive at Bank of America, I oversee the integration of all lines of business, the engagement of over 580 employees, and the distribution of local philanthropic and sponsorship funding. I am committed to advancing the company's purpose, values, and strategy, and to fostering a diverse, inclusive, and collaborative culture within the organization and the community.In my previous role as the Vice President and Market Manager, I was responsible for managing the community relations strategy and execution for Upstate New York, covering 16 counties and 4 media markets. I leveraged my skills in social media marketing, event planning, and marketing communications to create and implement innovative campaigns, programs, and partnerships that enhanced the company's visibility, reputation, and engagement with various stakeholders, including customers, employees, media, non-profits, and civic leaders. I also led the coordination and execution of the company's signature initiatives, such as the Neighborhood Champions and Student Leaders, which generated positive outcomes and recognition for the company and the community.