HARLEY-DAVIDSON MOTOR COMPANY:• Collaborated on 2024 Parts & Accessories Catalog: - Reviewed and edited product copy, ensuring accurate, informative and effective descriptions. - Edited PDF catalog files, prepping for agency catalog design. - Audited product and asset databases, verifying part numbers, product names, descriptions, images, fitments and meta tags. Drafted meta tags to aid in SEO optimization. • Facilitated future marketing archive savings of over $2,700 per month.• Collaborated on Harley-Davidson 2023 Holiday Campaign, compiling weekly leadership reports, reviewing videos and drafting campaign team updates.• Performed audits of photo shoot inventory returns.

• Analyzed and maintained master data records for Hand Tool product categories, working with business partners to ensure accuracy, resolve issues and certify data integrity.• Monitored product lifecycle milestones and executed master data updates.• Leveraged relationships with engineering, product management, supply chain, trade compliance and finance teams to expedite and support business needs.

MILWAUKEE TOOL:• Managed master data records for assigned product categories.• Monitored product lifecycle milestones and updated master data accordingly.• Managed priorities, adapting according to business need.• Developed strong relationships and collaborated with internal business partners (Engineering, Product Marketing, Supply Chain, Finance) to facilitate cross-functional processes, provide coaching and help resolve issues.

ROCKWELL AUTOMATION:• Monitored customer product registrations and warranty extensions. Reported metrics weekly.• Reviewed, vetted and approved customer access to technical resources and support.• Communicated with OEMs, system integrators and individual end-users in furtherance of product registrations, warranty extensions and database access.• Drafted work instructions.

BRIGGS & STRATTON:• Analyzed sales specifications and engine configuration guidelines to develop Bills of Materials.• Investigated BOM compatibility issues and consulted with engineering, specifications and sales teams to resolve.• Extensive user of SAP, Team Center, PACE and E-Term databases.• Researched and documented data for engine cloning project.

HARLEY-DAVIDSON MOTOR COMPANY:• Collaborated with engineering and program management teams to monitor and guide project flow.• Maintained BOM, PLM and other project related databases with accuracy and timeliness.• Co-facilitated weekly team status meetings.• Coordinated design reviews and other project milestone events.• Coached engineers in project methodology processes, deliverables and best practices.• Redesigned project newsletter; compiled and edited weekly content.

NORTHWESTERN MUTUAL:• Partnered with change management and training leads to raise awareness and drive adoption of cutting edge sales application.• Leveraged diverse communications channels—including corporate events, intranet, SharePoint and newsletters—to maximize and reinforce messaging.

HARLEY-DAVIDSON MOTOR COMPANY:• Member of project team responsible for testing, implementation and post-production of customer feedback application.• Drafted processes, best practices and manuals used by dealership management and employees.• Coordinated translation of communications, FAQs and user guides into 26 languages.

ROCKWELL AUTOMATION, INC.:• Worked with internal stakeholders, graphic artists, print vendors and merchandise vendors to create and produce marketing and event deliverables. Included flyers, posters, banners, promotional products, video testimonials and daily recordings.• Compiled submissions for annual New Products and Solutions Directory.• Drafted marketing communications for internal and customer audiences.• Partnered with marketing team members to develop and produce the company's annual Calendar Program collection.

HARLEY-DAVIDSON MOTOR COMPANY:• Managed a variety of marketing operations projects that included development of an event-related website.• Drafted detailed work instructions and statement of work documents.• Coordinated execution of Professional Services Agreements in support of a marketing project.• Executed dealership participation in the Harley-Davidson Authorized Rentals Program.• Updated company databases with dealership information.

• Researched and developed informative, motivating and impactful written communications, including newsletters, audio/video scripts, job aids, presentations, website/catalog copy, marketing literature, email blasts and documentation.• Collaborated with clients to create presentations that engaged, informed and fostered audience participation.• Managed a variety of communications projects from concept through launch.

HARLEY-DAVIDSON MOTOR COMPANY:• Researched, wrote, and produced weekly audios and videos, featuring Vice President of North America and Director of National Field Operations and Strategy, to motivate U.S. sales teams.• Partnered with all levels of cross-functional teams (including Marketing, Operations, General Merchandise, eCommerce and Performance Consulting) to deliver messages to the U.S. dealer network through weekly executive audios and videos.• Knowledgeable about the wide range of marketing strategies, promotions and tools available to dealers to drive increased customer traffic and sales.• Utilized marketing resources and assets to enhance messages delivered through executive audios and videos (weekly, monthly and special projects).• Managed branding of audio and video projects from concept through implementation of creative assets and in partnership with internal and external creative agencies.• Produced special project audios and videos to inform U.S. dealer network about new product launches, company initiatives and marketing programs.• Drafted communications and job aids to support, inform and motivate U.S. dealer network.• Recognized for leadership in driving comprehensive testing and implementation of a mobile-compatible weekly communication.

• Managed the $1.75 million branded merchandise programs of a Fortune 100 food and beverage company.• Primary client contact for all aspects of branded merchandise program, including product development, catalog publication, website management, customer service, inventory, reporting, and custom merchandise projects.• Authored, edited and published product catalogs and flyers featuring client's branded merchandise.• Monitored sales, recommending, executing and evaluating strategies to increase sales and profit.Monitored and updated programming code structures within the company's internal product database.• Created and maintained product, project and sales spreadsheets to track, evaluate and correct progress.

IMS / GROUP II:• Sourced apparel, promotional, and miscellaneous products to incorporate into branded merchandise catalog collections.

• Established and cultivated on-going client relationships.• Assisted with coordination of promotional events.

• Compiled, analyzed and reported sales information to team management.• Researched historical sales and funding data to facilitate the semi-annual planning of future marketing programs.• Maintained a variety of proprietary databases.