Laura E. Hahn Email & Phone Number

Creative VP of Marketing and Product Development with 20+ years of experience in building marketing strategies and new products that take organizations to the next level. I help companies connect their products and services to consumer and small business owner needs through innovative go-to-market blueprints and product development that leads to revenue growth.Some examples include:• Produced the go-to-market plan to launch the new Provider Choice disability insurance product. "The best marketing for a product launch that I have seen in 42 years." - General Agent, AZ. • Spearheaded a digital demand generation campaign that added product consideration advertising and new channels, driving a 25% reduction in cost per click and a 33% increase in click through rate.• Developed the Provider Plus Limited disability insurance product, generating $2M+ in first year sales while diversifying the business into new segments. Right now, I’m excited about my role leading segmentation and creative for small business banking because my team has its fingers in everything that is planned, written, created, and launched which makes us experts in every strategy, product, experience, offer, and new account across the segment. Away from work, you can find me day hiking on the Appalachian Trail or reading a great thriller.My specialties include marketing strategy, strategic planning, campaign development, creative direction, digital marketing, lead generation, product positioning and messaging, marketing automation, sales enablement, market research, customer segmentation, communications, product development, talent development, budget management, project management.

Listed skills include Market Research, Strategic Planning, Team Building, Competitive Intelligence, and 32 others.