Laura Kelly, Mcim Email & Phone Number

London, Gb

London, England, United Kingdom

Leading the marketing direction at Kene Partners, a B Corp and award-winning R&D funding advisor, to ensure forward-thinking companies leverage the full potential of R&D funding opportunities.

London, United Kingdom

Responsible for leading a team through the strategic development and implementation of three recruitment portfolios, including exhibitions attracting over 20,000 visitors per year.– Oversaw strategic planning and implementation of all B2B and B2C marketing.– Increased engagement with key stakeholders through devising and implementing communication plans for different external stakeholder groups.– Grew visitor satisfaction at key events through product development initiatives, including development of GradJobs Live! app.– Editor for GradJobs Directory and What Next? magazine, with a totally distribution of 10,000+.– Improved visibility and traffic to key web pages through Implementing changes to site journey.– Implemented conversion strategy for events to improve quality and quantity of exhibitor interactions.– Created cross-channel awareness strategies which improved YoY pre-event registrations.– Negotiated contracts to build mutually fulfilling media partnerships with NGOs to help increase diversity of event attendees and applicants.– Optimised campaigns through improved communications with affiliate agencies.– Managed budgets, consistently coming in on, or under, set targets.– Implemented department restructure to improve online and offline workflow, increasing output and creating better alignment within the overall company.

London, United Kingdom

Fulfiled clear marketing practices across all recruitment portfolios and attract outstanding candidates for our partners and clients. This was consistently achieved by building and executing targeted marketing campaigns, engaging with different networks, product development, and utilising a range of online and offline media channels.– Implemented a full rebrand of The National Graduate Recruitment Exhibition to better align portfolio with the relevant demographic. – Built and executed in-depth marketing strategies to meet KPIs.– Project lead on new website development, including research, costings, procurement, initial design, feedback and managing timelines with external provider.– Wrote engaging copy and content for different environments such as websites, advertising materials, media packs, press releases etc.– Monitored budgets for all marketing activity and demonstrated ROI.– Working closely with creative team and submitting detailed briefs in line with brand guidelines to ensure clear and consistent communications.– Updating website using CMS and ensured all available information is up-to-date and content is optimised, helping grow organic traffic to the site YoY.– Trained and managed marketing assistants and coordinated temporary staff.

London, United Kingdom

Successful in devising and implementing a marketing strategy for The National Graduate Recruitment Exhibition. My efforts to attract high quality, final-year students and graduates resulted in a 137% increase in visitors from the top 25 universities.

London, United Kingdom

Maxus (now Wavemaker) is part of WPP, the world’s largest advertising agency. Key accounts included Barclays, Barclaycard and Arcadia Group, helping these clients effectively plan, buy, activate and report on their display advertising campaigns. I also mentored an Account Executive who supported me in my day-to-day duties.

London, United Kingdom

Worked across a range of clients within the property and charity sector to help them achieve their marketing objectives in local, national and international campaigns.

London, United Kingdom

Responsible for generating revenue across direct and non-affiliated agency accounts, selling display advertising and partnership opportunities across radio, digital and print.

London, United Kingdom

Promoted to a role at the Evening Standard to service direct clients and help generate new business across relevant platforms.

London, United Kingdom

Graduate role selling classified advertising, generating new business and negotiating costs with independent agencies in the lifestyle category.

London, United Kingdom

Temporary position to engage new students in the NUS scheme.

Master’S Degree (Cim Accredited), Marketing

Bachelor'S Degree, Theatre

Activities and Societies: Netball Team, Memeber of the London College of Music Choir

Gcse'S, As Levels

Bachelor Of Technology - Btech, Performing Arts