Laura Elizabeth Wills Email & Phone Number

Wilmington, Nc, Us

• Execute communication tactics aligning with the integrated strategy across various business functions including marketing, merchandising, eCommerce, CRM, media, creative, influencer, social media, PR, corporate communications, and legal.• Oversee content planning and strategy across multiple national-level, Nestlé-owned CPG brands, create and manage integrated marketing calendars to achieve effective content deployment while ensuring alignment with brand goals and market trends.• Develop comprehensive content briefs, and coordinate with cross-functional teams to ensure timely and accurate execution of content and campaigns.• Manage the intake process for all omnichannel content requests, including digital, social, print, and in-store channels, and develop comprehensive content briefs that encapsulate project objectives, target audience, key messaging, and creative guidance.• Manage paid media trafficking, ensuring alignment with industry best practices and optimizing Meta activations through collaboration with brand, creative, and media agency teams.• Oversee relationships with various agencies, including paid media, influencer, eCommerce, and creative agencies ensuring seamless collaboration and alignment with brand objectives for optimal campaign execution.

• Oversaw email and website content creation for Nature’s Bounty, Osteo Bi-Flex, and IBgard, facilitating timely activations by coordinating with SEO, IT, dev and UX teams.• Led the development of the Nature’s Bounty Hair Growth microsite, achieving over 260,000 page views and becoming the brand's second most-viewed webpage in 2023.• Played a pivotal role in launching and maintaining the Osteo Bi-Flex Flexer Rewards loyalty program, generating over 3,500 signups within the first month and sustaining organic and paid support to drive program growth.

• Developed a comprehensive organic social media content strategy that includes content pillars, content creation, and engagement tactics across a multiple brand portfolio; saw a 1,200% increase in posting cadence, 3.7% follower growth, and 100% engagement increase in ‘23 v ‘22.• Support Nature’s Bounty x Brooke Shields influencer partnership, surpassing industry standards with a 6.5% average engagement rate.• Led the Nature's Bounty 2023 National Influencer Campaign from start to completion, selecting 50+ content creators, and leading the review process of approximately 200 creator assets.

Structure a dynamic social media and marketing strategy to reach thousands of real estate agents and property owners. Create all digital, print, and social media content for the company.• Manage a $100,000+ marketing budget across 20 advertising channels.• Generate publicity by writing press releases for local news outlets, leading to story features in five localnewspapers.• Increased webpage traffic by 120% after developing the creative concept behind the company’s 2022TV commercial, overseeing the project from start to completion.• Drive engagement: email marketing campaigns average open rate of 40% and CTO rate between 20-35%; saw a 20% boost in Google reviews since starting position.• Design creative and eye-catching content for digital and print advertising channels.• Deploy excellent copywriting skills in writing, editing, designing monthly email marketing campaigns, and creating engaging social media captions.

Scarsdale, New York, United States

• Consult and analyze property assessments for high tax liability, assist with tax reduction strategies, and prepare client contracts, invoices, and filings.• Vet roughly 20 potential clients daily by analyzing their property assessment for high tax liability and determining potential savings.• Attract one-third of the company’s new clients annually with an average first year’s tax savings of $1,500 per client.

West Palm Beach, Florida Area

• Managed the overall operations of WellVites’ influencer marketing campaigns and oversaw business functions, including branding, product development, and online promotion. Helped founders prepare presentations to investors and redesign packaging.• Researched, recruited, and built campaigns for 200+ influencers. Negotiated influencer contracts for all collaborations, including annual/monthly/weekly or single-time partnerships, and negotiated terms with external agencies.• Increased brand awareness by creating successful influencer campaigns. Decided on KPIs thatmeasured campaign success in meeting the brand’s goals, such as content production and conversions.• Synthesized branding by assisting in all phases of the packaging process, from design through printproduction.• Pivotal in successfully launching the brand and bringing creative ideas to fruition. Helped choose colorand type selection for product labels and assisted with package design to enhance the product's shelf life.

West Palm Beach, Florida, United States

• Designed the brand’s professional presentations, investor decks, and enhanced PR packaging.

Palm Beach, Florida Area

• Hand painted initials and phrases onto beach totes and clutches made of a natural straw material for the prestigious Palm Beach clientele.• Maintained the ability to work independently within a fast-paced and deadline-oriented environment.• Creatively solved problems, and went above and beyond my employer’s expectations.

Bachelor Of Science - Bs, Marketing

Activities and Societies: Sigma Beta Delta, American Marketing Association, Photography Club Major: Marketing Concentration: Advanced.

Associate’S Degree, Visual Arts/ Arts, General, 4.0 Graduated With Highest Honors

Activities and Societies: Student Art Exhibition

High School Diploma