Laura Eck Email & Phone Number

Saint Paul, Mn, Us

Eagan, Minnesota, Us

Minneapolis, Minnesota, Us

• Print collateral creation• e-mail marketing campaign creation, management, and analyses using Mailjet• Product information management of 25,000+ SKUs within customized Shopify platform• Digital asset management• Blog creation using targeted keyword research• Social media content creation and management• Analyze e-mail campaign effectiveness and web traffic patterns within Google Analytics

Minneapolis, Mn, Us

• Ongoing e-commerce administration, including uploading content, 30,000+ SKU maintenance, image management, and site organization in Magento• E-commerce data from Magento into new Akeneo PIM and Strapi Headless CMS• Scrum Master for multiple Scrum teams within the organization, including Sales & Marketing and Content & Education• Run payroll as well as handle general Human Resources responsibilities, including benefits administration, recruiting/hiring, and employee goodwill/recognition• Write, develop, and execute email marketing blasts to different segments of customers, in turn analyzing effectiveness data in regard to open rate, click-through, and unsubscribes using MailChimp• Set up and manage Google AdWords and Shopping campaigns• Project managed move from old headquarters to a new build-out, including coordinating clean out of old building, design and layout of new space, furnishing and space planning• Manage office supplies and other general office management• Analyze email campaign effectiveness and web traffic patterns within Google Analytics• General marketing responsibilities such as creating business cards, proofreading catalogs, developing web content, etc.• Assisted A/R and A/P with software process troubleshooting after company-wide roll out of SAP Business One

Atlanta, Georgia, Us

• One of three assistant managers for a $30 million store with 125 associates• Oversee all operational areas of the store, such as the front end, service desk, bookkeeping and inventory management• Execute core programs and strategies to improve customer service, in-stock and store appearance• Supervise the company’s hazardous material, recycling and environmental programs, as well as return to vendor and return logistic center coordination• Drive profitability through expense management, shrink mitigation and overall operational efficiency• Manage customer service activities throughout the store as MOD• Ensure customer concerns are solved effectively and take the necessary actions to resolve such issues to the satisfaction of all parties

Atlanta, Georgia, Us

• As Associate Support Department Supervisor, wrote schedules for all hourly associates, supervised training curriculum and completion for all associates• Handled Human Resource duties for the store, including conducting interviews, hiring, I9 completion and ensuring HR records were properly maintained

Atlanta, Georgia, Us

- Manage a staff of seven associates, including writing reviews, delivering recognition and discipline, in a department that sells over $1.7 million dollars per fiscal year- Ensure excellent customer service by overseeing associates' training curriculum in product knowledge and service, as well as, personally provide customer service both in the store and over the phone- Work with expeditor and upper management to resolve customer issues- Maintain an in-stock position by completing product orders daily, tracking shipments, transferring product between stores and coordinating with the receiving department- Guarantee customer safety by completing a daily safety checklist and holding associates to a high standard of safe work practices- Complete sales data reporting to upper management on a daily, weekly and monthly basis- As a key-carrier for the store, am responsible for opening/closing the store, approving markdowns and other duties when required- Organize and recruit for volunteer events, for example KaBoom playground builds, as the Team Depot store captain

Minnetonka, Mn, Us

- Proofread and edited marketing communication pieces the company created for clients - Maintained client brand standards and style guide library - Made graphic and type edits in QuarkXPress and Adobe Creative Suite programs as needed

Stillwater, Minnesota, Us

- Responsible for developing engaging and powerful copy for internal marketing materials and client projects - Helped clients and internal staff communicate effectively by copyediting and proofreading materials like Web content, collateral, advertising, presentations, and proposals - Facilitated a better-run company through coordination of internal marketing efforts, such as mailing and postage logistics, material ordering, assembly and some database management- Maintained internal marketing collateral library- Fulfilled project management duties as needed for client projects of various scope and complexity, including data reporting to clients, logistics and budget maintenance- Worked with marketing team to develop strategy and communications plans for clients- Integral in the development of Sight's new brand by the creating of the company's new voice and utilizing it within the new marketing materials, which included brand identity documents, website content, brochures and direct mail - Provided back-up support for the front desk

- Wrote new, informative yet succinct content for Lehman's website when it was updated - Produced, wrote and provided voice talent for a 60-second radio spot, which ran on 107.1 FM - Designed and wrote a direct mail brochure alerting current customers to Lehman's AAA status

Minneapolis And St. Paul, Minnesota, Us

- Wrote and designed internal communications, such as newsletters and flyers, to keep staff updated and informed on department news - Assisted senior team members with editing and proofreading of all outgoing materials - Planned and oversaw public relations and departmental events, including annual parties, question and answer sessions with head staff and events to inform the university population of new services - Researched information through conducting surveys and interviewing key staff to update department media kit Complied, wrote and designed detailed PowerPoint presentations, which were delivered by the director of the department at orientations

Ba, Journalism

Copywriting

Interior Design