Laura Eckstein Email & Phone Number

Los Angeles, California, United States

• Develop and produce content for Modern Luxury, the largest regional publisher in the U.S.
• Contribute original content to Modern Luxury’s websites
• Conceptualize the editorial direction of each issue, adhering to strict budgetary and time constraints
• Establish photography direction and oversee local shoots; secure locations and photographers for little to no cost
• Report on and write stories that span the luxury lifestyle category, including beauty, fashion, wellness, travel, celebrity, design, architecture, culture and dining
• Scout California and L.A. for interesting stories to cover, all in the luxury category, but with unique, hidden-gem angles

Los Angeles, California, United States

• Developed issue content for three titles (Brides California, Interiors California and Angeleno)—16 issues per year— simultaneously
• Served as Editor-in-Chief of Brides California magazine, a statewide bi-yearly magazine; represented the brand at various industry shows
• Promoted from Angeleno Senior Editor to Executive Editor in this time frame
• Curated and worked with a team of freelance writers nationwide to develop pitches; assigned and edited copy
• Wrote at least 10 stories per issue in a variety of lifestyle categories, including features, profiles and market roundups
• Produced Angeleno’s Best of the City, Art & Power and Beauty features

NYC

• Pitched, produced, styled, wrote and edited decorating, organizing and market trend stories for Good Housekeeping and Your Good House
• Produced the Good List, a monthly, 3-page “treats for the reader” column
• Covered the home market—press appointments, High Point, ICFF, NYIGF and the Las Vegas Market—to scout, furniture, accessories and gift items
• Prepped and oversaw home photo shoots; worked closely with stylists, photographers and the Editor-in-Chief
• Built and nurtured relationships with hundreds of vendors to secure exclusives and giveaways amidst challenging deadlines and lead times
• Developed column ideas for a major editorial redesign

New York, New York, United States

• Wrote and produced slide shows and integrated tips from designers and founders for One Kings Lane’s various sales and packages
• Pitched, produced and wrote decorating stories and gift guides for elledecor.com, Food Network, Family Circle, Woman’s Day, Every Day with Rachael Ray, Velvet and Wine Spectator magazines
• Staff writer for ShelterPop, AOL’s design and decor site
• Contributed posts to the decorating blog Swatchbook

NYC

• Developed, produced, wrote and edited decorating and organizing stories
• Produced craft and holiday columns; coordinated with stylists and set builders
• Propped and styled home stories; scouted locations for various shoots
• Co-hosted the decorating-focused radio show Everyday Style
• Covered the market to determine trends and scout product for stories

NYC

• Conceptualized home and craft stories; pitched ideas to the home editor
• Attended photo shoots nationwide; propped and styled on set
• Created get-the-look decorating stories
• Coordinated decorating contests, room makeovers and gift guides
• Actively scouted interested furniture, accessories and gifts for stories

NYC

• Recommended photographers and stylists for a variety of assignments
• Proposed and secured locations for fashion and beauty shoots
• Organized castings for lifestyle stories; assisted in talent hiring decisions
• Researched stock photos for celebrity, home, fashion and beauty stories
• Processed contracts and invoices for photographers, stylists and models

NYC

• Assisted with styling on interior and still life shoots nationwide
• Coordinated props for architecture and design stories
• Fact checked and wrote shopping details
• Attended press events and industry showsCoordinated props for architecture and design stories
• Attended press events and industry shows