Laura Eisman Email & Phone Number

Cannabis Feminized. Her Highness is a female-first lifestyle cannabis brand built by women for women. Our focus is on using women-friendly formulas and high-end design to offer an onramp for the canna-curious and and a quality experience for the seasoned user. Luxury THC and CBD products that solve everyday problems, but also fit a stylish lifestyle, play a key role in this mission.

Design, development, branding and business guidance; various clients. Specializing in fashion and digital innovation.

We are women. We are consultants, advisors, thinkers, strategists, doers. We are game changers. Women’s Media Lab is dedicated to helping women-owned and led companies plan, implement and navigate their path to success. WML unites a cadre of the best and brightest creative, business and marketing geniuses to form a consortium of "Lab Partners" that develop and advance women entrepreneurial businesses, from startups to second stage and beyond. We also consult with big brands who want to market to women in a "smart" way. Soft skills pack a hard punch.

Sixty Second Stories is a video and presentation studio specializing in design-driven creative and unique typography. From explainer videos and content marketing to film titles, info-graphics and all forms of brand messaging, we create strategically-precise storytelling using live action, motion graphics, dynamic type and visual effects. “All-media” Art Directors, Maryjane Fahey and Laura Eisman, co-founded Sixty Second Stories. Our award-winning design and editorial-rich backgrounds allows us to bring content to any project we take on. "We consider ourselves visual journalists," explains Fahey of the studio's working method. We problem solve – with compelling graphics, surprising facts, alive in web-based videos or presentations. This is the focus of our accumulated experience and our mission.Sixty Second Stories works with clients large and small. Some come to us with a clear concept, finished script and footage. Others have a vision and nothing more. The creative process can seem a bit overwhelming. In fact, it’s not. It can be organized, efficient, and fun. We make sure it is collaborative, keeping clients involved every step of the way. See how we work.

New York, Ny, Us

Re-invented and launched AOL’s fashion and beauty property, StyleList.com. Redefined and implemented new editorial strategy, directed redesign and logo, managed staff, budgets, content, talent.• Business plan: Formulated and presented new concept to business, programming and advertising executives; spoke to site transformation at conferences and high-level meetings• Creative treatment: Defined new navigation structure, user interface and editorial focus; directed new logo and site design • Management: Hired new team; structured and managed editorial/bloggers, design, photo and production staff • Programming/Marketing: Pitched and secured licensed content partners; produced photo shoots and series of ‘how-to’ fashion videos, booked talent and managed budgets; initiated pr and viral marketing ideas, created advertising pitches and monthly promotion plansEfforts increased traffic from 3 million page views to 100+ million page views per month within 9 months time, ranked #1 ‘Style’ site (source: Media Metrix)

Pioneered fashion e-commerce with the highly praised and documented retail website Girlshop.com and conceptual Girlshop retail store in the Meatpacking District, NYC. Within a few years, Laura Eisman grew her online concept into a $5 million dollar business and made Girlshop the premier online destination for trend-making style at a time when investors couldn’t believe that people would actually buy clothing on the Internet. Girlshop introduced and marketed some of fashion’s most coveted designers of today and also laid the foundation for women’s online shopping experience. • Designed, produced and branded company websites: Initiated a fresh approach to early-web content with visuals, conversational voice and a user experience intuitive to the women’s market; established Girlshop as the authority and go-to place for emerging fashion for shoppers, editors and buyers • Extended the Girlshop brand off-line: Designed interior of Girlshop’s flagship boutique in the Meatpacking District, NYC; planned and hosted press and fundraising events; positioned the shop as a site location for films and TV shows; launched Girlshop Shopping Tours and authored the book The Girlshop Guide to NYC Shopping • Oversaw marketing, business development and public relations: Strategized marketing partnerships, directed PR pitches, promotions and advertising campaigns • Served as a fashion expert and ‘girl’ behind the brand: quoted and profiled style commentator, columnist and blogger; hosted and coordinated TV fashion and trend segments; inspirational speaker • Co-managed company staff (office and retail) of 20+

• Directed design, branding and internet development of iVillage’s original properties • Created interactive environments for early-stage community focused and social networking sites on both AOL and browser platforms