Laura Eisman is an award-winning creative director and several-time entrepreneur. She most recently co-founded Her Highness NYC, a cannabis lifestyle brand focused uniquely on women. Her Highness reimagines cannabis with female-friendly formulas and high-end design to create products in sync with the way women live. Prior to that she was a founding partner of Women's Media Lab, a consultancy to help woman-led companies launch and succeed — including branding, business and marketing strategies, and fundraising. Laura Eisman is best known for founding Girlshop.com, fashion’s pioneer e-commerce site, in 1998. Purveyor of over 200 cutting-edge designers, with a flagship store in NYC’s Meatpacking District, Girlshop became the premier destination and authority for trend-making style at a time when investors couldn’t believe people would actually buy clothing on the Internet. Girlshop introduced and marketed some of fashion’s most coveted designers of today and also laid the foundation for women’s online shopping experience. The brand’s cool, relatable viewpoint and girlfriend tone spawned branded shopping tours, a personal shopping service and a book entitled “The Girlshop Guide to NYC Shopping. Laura has been written about in The Wall Street Journal, The New York Times, Ad Age, Entrepreneur and People among other publications, and cited as one of 50 New Yorkers to watch. She has worked on the startups of several magazines, such as Marie Claire and Family Life, served as Creative Director at iVillage and Creative Consultant at AOL, where she re-launched StyleList.com to fame. Laura specializes in brand development, trend forecasting, visual and textual content, public relations and marketing to women.