Leading destination partnerships in APAC for Skyscanner. Creating strategic alliances with key consumer destinations to deliver the optimum travel booking experience and deliver joint partnership objectives for growth and distribution of travellers.

Spearheading the commercial partnership marketing strategy for the Travix online travel agency brands CheapTickets, BudgetAir, Vliegwinkel, Flugladen and Vayama in over 40 countries.○ Leading the global strategic plan for acquiring and growing partnerships to develop the commercial growth of the business whilst achieving mutual objectives and KPI's from partners and alliances. Creation of best practice and performance measurement for tactical campaign optimization. ○ Responsible for managing the conceptualization, negotiation, budgeting and planning of integrated partnership campaigns through owned, earned and paid channels with partners. ○ Coordinate the regional content and acquisition teams to manage the execution of campaigns through localized engagement platforms including the dynamic Travix e-commerce sites, email, social, affiliates, meta partners, SEM & SEO as well as producing activation campaigns with PR and influencer reach.Key brand partnerships led include airlines, tourism boards, banks, insurance, hotels, and attractions.Destination Marketing Campaigns with Korea Tourism Organisation, Tourism Australia, Dubai Tourism, Hong Kong Tourism Board, Japan National Tourism Organisation, Philippine Department of Tourism, Visit Britain, Spain Tourism, Singapore Tourism, Hawaii Tourism, Taiwan Tourism, Peru Tourism as well as regional tourism organisations in Australia (Western Australia, New South Wales, Northern Territory, Victoria, Canberra, Tasmania, Queensland and South Australia)Brand campaign collaborations with Zalora, AIG, Redmart/Lazada. Banking partnerships with DBS Bank, Citibank, UOB, HSBC, KBank & Maybank Banking corporations.

Strategically managing digital marketing and advertising projects to deliver ROI for clients. Responsible for acquiring and managing the agencies marketing relationship with 'Sentosa' the internationally acclaimed Asias favourite attraction. The agencies' other major accounts include HSBC, OUB, Sony and HDB the Singapore government housing development agency. I have also delivered the agency's website, built not only to showcase the creativity in-house but demonstrate our company skills set virtually.

Part of the UK team leading 3M globally in digital marketing initiatives. The role evolved to project manage the facilitation of online marketing campaigns across all the UK businesses including viral and social networking. Key responsibilities included conception, implementation and analysis of e-marketing for the diverse 3M product and services range from high end electronics to consumer brands such as Post-it and Command. Online campaign experience includes emails, newsletters, SEO, competitions, data capture and site build and redesigns as well as content management. Ownership of creation and send of the quarterly e-newsletter to over 50,000 customers and internal employees to engage and drive the 3M brand. Coordination of webanalytics for over 60 3M UK websites including campaign tracking, tagging and creation of quarterly analytic reports for each business.

Trade Marketing Coordinator for Consumer Healthcare within the Consumer and Office division. A split role, coordinating the online and offline marketing for the Nexcare brand as well as organising the conversions for retail products within the Consumer and office business. Responsibilities included the planning and execution of the channel plans for the healthcare trade including the emerging ecommerce platform as well as managing relationships with key wholesalers and organising promotional activity throughout the year. Implementation of new products to the Nexcare range including creating new marketing materials. Conversions involved meeting the packaging expectations of major high street retailers such as Tesco and Sainsbury’s, organising the conversion of ranges of products for Post-it, Scotch and Command into a suitable format for sale whilst managing priorities and costs within the business.

Working within the Security Division of 3M UK to manage various marketing projects and organise several high profile events. Responsible for the implementation of the Library Division’s online sales communication portal and management of the UK website. Project managed the presence of 3M at 3 major security exhibitions as well as helping to launch a user group for UK Library Customers and a related Intranet site.