Laura Evers Email & Phone Number

Veendam, Gr, Nl

Groningen, Nederland

Veendam, Groningen, Nederland

• Project management• Strategy• Manage creative team• Initiate and execute marketing plans• Manage budgets• Managing and coaching the creative hub• Manage and execute creation processes.• Bridge between Marketing and Creative department.• Based on the marketing assignment and the concept of the creative production planin close collaboration with the marketing and brand team.• Organizing marketing and production meetings.• Marketing plans cross device labels• Managing internal and external support functions and agencies

Veendam, Groningen, Nederland

• Responsible for the content strategy • Initiating and executing marketing plans and content activities• Analyzing consumer behavior and campaign results.• Optimizing the consumer journey through implementing content • Manage and coach the team members of the creative hub

Amsterdam En Omgeving, Nederland

Wtc Schiphol

P&L responsible for Color, the bodycare brands Adidas and Playboy and the fragrance brands Guess, Nikos, Bruno Banani, James Bond, Mexx, JLo, Vera Wang, Beyonce, David Beckham, Gabriela Sabatini and Katy Perry for dependent drugstores. Support for the A.S. Watson Teamo Development of long term relationships with Key Accounts within A.S. Watson Benelux;o Intermediary between retailer and internal departments (marketing, field sales, logistics, finance);o Sell-in: build forecasts and lead business negotiations together with National Account Manager for all 22 brands; follow-up on orders, demands & sales targets;o Sell-out (Trade Spend): build trade plans for yearly negotiations; implement and evaluate trade plans; budget control & follow-up on payments of invoices;o Stock and distribution management: optimize assortment for all brands and manage/expand distribution;o Business reviews: prepare business reviews, both internally and externally to Key Accounts

Master'S Degree, Marketing/Marketing Management, General

The MSc Marketing gave me an advanced understanding of how marketing works and the skills that are needed to implement it effectively..

Bachelor'S Degree, Business/Commerce, General

marketing, strategic management, organizational change & leadership, statistics, qualitative & quantitative research methods.