Freerange Future is an ethical digital agency. We provide brand, marketing and web services, helping progressive nonprofits, arts organisations and purposeful businesses cultivate community and increase impact. This role involves:- Being a point of contact for our marketing clients- Campaign management- Workshop and strategy sessions- Research (focus groups, surveys)- Reporting and analysis on campaign outcomesFind out more about what we do at Freerange Future - https://freerangefuture.com/

The Detmold Group is an innovative, Australian family owned business supplying some of the world’s largest and most iconic brands with packaging solutions. Employing over 2,500 people worldwide, the company has a strong global network and geographical reach with twenty-four sales offices and manufacturing facilities in seven countries. Focused on consistent growth, a superior customer experience and quality products, the Group has strong company values that shape its culture. This role covered all facets of digital marketing. - Implementing and managing digital campaigns- Creating automated email campaigns to optimise conversion across the customer journey- Customer research - Customer journey mapping- Social media strategy- Content creation (led content management for new websites for Detpak and PaperPak)- SEO- Digital advertising (includes Google Ads and social media advertising) - Reporting and analysis to optimise digital demand generation (drawing data from a variety of sources)- Management of the Communications Coordinator

Re-Time is the company behind the Re-Timer product; a wearable green light device invented by Flinders University sleep researchers to reset the body’s internal clock. This device is worn like a pair of glasses and assists people with jetlag, shift work, winter blues and sleep. Invented in Adelaide, Re-Timer has now been sold in over 40 countries.I was responsible for marketing Re-Timer globally and this included:- Developing and implementing a global marketing strategy for Re-Timer- Digital marketing- Customer research (defined customer segments and utilised these in marketing strategy and website design)- Social media management- Public relations- Advertising and media booking- Content creation (including video, print, website material and email campaigns)- Exhibits, events and conferences- Analysis to optimise campaigns, marketing spend and conversion rate- SEO and SEM- Conversion Rate Optimisation- Managing relationships with key stakeholders (including researchers, sleep physicians, bloggers and key customers i.e. Olympians)Notable projects:- National and international media coverage including but not limited to: Channel 9 (AU national), Channel 7 (AU national), Channel 4 (UK), Forbes (US), Reuters TV (US), euronews (Europe)- Launch of new Re-Timer website - http://re-timer.com (increased site traffic through SEO, increased eCommerce conversion rate and improved user experience)- Collaboration with f.lux in US to tap into their customer base- 'Light Therapy Cafe' PR story which went viral and was picked up more than 200 times- Crowd funding project for Thim which successfully raised $126,607 on Kickstarter. Check out the 3 minute video here: https://www.kickstarter.com/projects/thim/thim-better-sleep-through-science

PPS Global Pty Ltd is a niche advisory firm. With a unique value proposition PPS Global’s team of specialists fill a void in the market offering strategic and business transformation advice to clients in manufacturing, defence, smart energy, health services, various start ups and government.This role involved creating corporate materials, implementing brand guidelines, developing a marketing audit, assisting with reporting and providing marketing advice and recommendations.

RAA is one of South Australia’s most trusted and respected organisations and has a proud history of over 110 years servicing the South Australian Community. RAA offers a wide range of services and products to more than 588,000 members including road service, insurance, travel, security and is a leading advocate on motoring and road safety issues. This role involved managing the marketing and research analyst team to provide intelligence to the broader business through surveying RAA’s member base and analysis of in-house databases. Tasks included providing data for targeted campaigns, developing surveys, analysing and interpreting data and formulating reports to provide the business with insight on its customers and segments.

SMR Australia is a design and manufacturing company focused on providing high quality products to the automotive, medical, cleantech and whitegoods industries. SMR Australia is highly vertically integrated with expertise in product design, engineering, moulding, electronics, lighting, surface coating, testing and global distribution. This role involved managing the branding and positioning of SMR Automotive and SMR Technologies, coordinating events, public relations, developing promotional material and conducting market research to identify new opportunities to apply SMR’s capabilities and technology (inline with their diversification strategy).

newfocus is a national market research organisation with a reputation for providing quality pragmatic strategic advice to both government and commercial clients across a broad range of industries.This role involved managing qualitative and quantitative research projects for a variety of clients. Tasks included formulating methodology and sample plans, designing questionnaires, facilitating qualitative focus groups, conducting statistical analysis, report writing and presenting key findings and strategic recommendations to clients.

Foxtel is Australia’s leading pay television provider. This role encompassed the planning, implementation and evaluation of retail sales, event and marketing activity within the State with the overall objective of customer acquisition. Tasks included coordinating local advertising, marketing collateral, events, Foxtel shopping centre site bookings and an ongoing activity calendar to track, analyse and maximise retail sales.