MY BACKSTORY: I’m a personal branding consultant and innovation leadership speaker with a unique superhero-inspired process to build your personal brand. From superpower to backstory to a vision for a better world, I help purpose-driven founders and experts become trusted thought leaders who are seen and heard, especially on LinkedIn. At an AWS workshop in 2020, I tried out a Batman vs Iron Man comparison to illustrate differentiation to a group of new cloud solution partners. I asked my participants to think about their SAAS products as trusted superheroes, explaining that no two superheroes are the same. KABOOM! It worked. They understood the power of clear differentiation in branding. Since then, I’ve helped founders and innovative leaders think like superheroes with unique superpowers too. 👉 Want to discover your leadership superpower and transform your presence on LinkedIn? Book an appointment with me and let's chat! https://calendly.com/laura-schulte/20minWHY LINKED IN FOR INNOVATION LEADERS?In my 20+ years in business transformation, start-up-to-IPO business building and innovation marketing, I've learned the business value of TRUST. It's what we invest in and what inspires us. It's also vital to innovation. I first learned about accelerating innovation when studying the art of Renaissance Florence. Michelangelo, Leonardo, Brunelleschi and so many more all worked in one small city. Here diverse ideas, cultures, perspectives and disciplines swirled into an ecosystem that created a wealth of lasting value. Hundreds of years later, the value of innovation in business still comes from a similar swirl of expertise, perspective, experience and learning. We still follow what we trust – because of our human biology. But today, virtual networks accelerate the exchange across geographic distances. Leaders who know how to build trust virtually will be able to add impact faster. Empowering more purpose-driven leaders to become thought leaders on LINKEDIN is my way of creating a better future."With great power, comes great responsibility"