Laura Freitas

Laura Freitas Email and Phone Number

Especialista de Marketing de Produto @ Datora
State of São Paulo, Brazil
Laura Freitas's Location
Indaiatuba, São Paulo, Brazil, Brazil
About Laura Freitas

Product Marketing Professional with over 4 years of experience and involvement in more than 10 strategic projects across different segments and technologies, including agribusiness, healthcare, utilities, and industry. I have worked with diverse business models (B2B, B2C, and B2B2C), from solution ideation to development and scalability.My approach combines analytical and communication skills, enabling me to optimize processes, create effective Go-to-Market strategies, empower teams through strategic materials, and guide stakeholders with data-driven studies and dashboards. I have a strong interest in innovation and disruptive technologies, integrating agile practices and market intelligence to drive results.Throughout my journey, I have participated in international conferences, including workshops organized by the United Nations in Tokyo and New York, as well as exchanges and experiences that strengthened my global perspective and curiosity for creative and collaborative solutions. Driven by challenges and relationship-building, I thrive in dynamic environments where idea exchange and collective construction fuel growth.My background in Economics, combined with a postgraduate degree in Growth Hacking, positions me as a versatile, strategic, and results-oriented professional, ready to contribute to environments of constant transformation and innovation.

Laura Freitas's Current Company Details
Datora

Datora

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Especialista de Marketing de Produto
State of São Paulo, Brazil
Website:
datora.net
Employees:
185
Laura Freitas Work Experience Details
  • Datora
    Especialista De Marketing De Produto
    Datora
    State Of São Paulo, Brazil
  • Brain - Centro De Inovação Em Negócios Digitais
    Analista De Marketing De Produtos
    Brain - Centro De Inovação Em Negócios Digitais Jan 2024 - Present
    São Paulo, Brasil
    ▪ Marketing de Produto para soluções B2B;▪ Desenvolvimento de estratégias Go-to-Market para soluções de eficiência hídrica, Conectividade e Aplicações IoT, impactando setores como agronegócio, utilities e mineração;▪ Análises de mercado e definição de estratégias de canais e mercado para expandir o alcance e engajamento de soluções tecnológicas;▪ Criei dashboards analíticos que otimizaram o acompanhamento de KPIs e aumentaram a eficiência dos times de vendas;▪ Participação e organização de eventos para posicionamento de mercado;▪ Acompanhei implantação e experiência do cliente em testes de soluções;▪ Estabelecimento de parcerias com startups e stakeholders do ecossistema de inovação, fortalecendo relacionamentos estratégicos;▪ Report diretamento à liderança executiva, contribuindo para decisões estratégicas e alinhamento de projetos prioritários.
  • Brain - Innovation
    Growth Analyst
    Brain - Innovation Jun 2022 - Jan 2024
    Remote
    ▪ Market analysis and strategic execution of healthcare solutions targeted at B2B and B2C, encompassing the entire process from market analysis to strategic implementation.▪ Creator and active participant in a department focused on scaling and performance optimization of launched solutions.▪ Defined and monitored sales metrics for various products in collaboration with the commercial team.▪ Developed dashboards in Power BI, enabling greater accuracy in decision-making and results tracking.▪ Worked in multidisciplinary squads, applying agile methodologies (Scrum and Kanban) to deliver projects aligned with client demands.▪ Led sales enablement initiatives, training commercial teams and increasing engagement.
  • Brain - Digital Business Innovation Center
    Product Marketing And Sales Analyst
    Brain - Digital Business Innovation Center Jul 2021 - Jun 2022
    ▪Responsible for presenting products to customers and training the sales team▪Market analysis for innovative product launches;▪Construction of a business plan and pitch for defense in the advisory committee;▪Responsible for sales enablement, increasing the engagement of sales teams.
  • Brain - Digital Business Innovation Center
    Marketing Analyst
    Brain - Digital Business Innovation Center Sep 2020 - Jul 2021
    São Paulo, Brasil
    ▪Construction of a strategy for the launch of an innovative solution aimed at hospitals;▪Creation of a structure for monitoring customers and prospects, making the process more agile;▪Preparation of training for more than 100 consultants and specialists;▪Training the team to use new tools to optimize the time and execution of activities.
  • Brain - Digital Business Innovation Center
    Summer Intern
    Brain - Digital Business Innovation Center Jul 2020 - Sep 2020
    São Paulo, Brasil
    ▪ Leadership position as Product Owner in the intern team;▪ Ideation of an innovative queue management solution;▪ Recognition with agile attribute, one of the four pillars of the company's culture.

Laura Freitas Skills

Corel Draw Adobe Photoshop Indesign Adobe Illustrator Marca E Identidade Visual Estamparia

Laura Freitas Education Details

Frequently Asked Questions about Laura Freitas

What company does Laura Freitas work for?

Laura Freitas works for Datora

What is Laura Freitas's role at the current company?

Laura Freitas's current role is Especialista de Marketing de Produto.

What schools did Laura Freitas attend?

Laura Freitas attended Hsm University, Universidade Federal De Ouro Preto.

What skills is Laura Freitas known for?

Laura Freitas has skills like Corel Draw, Adobe Photoshop, Indesign, Adobe Illustrator, Marca E Identidade Visual, Estamparia.

Who are Laura Freitas's colleagues?

Laura Freitas's colleagues are Cintia Andrade, Carla Batista, Carlos Pereira, Ibti Ben, Renata Rabelo, Carla Carvalho, Silmara Souza.

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