-Oversee and manage B2B accounts with an MRR of $90k-$100k within my pod, balancing both account and project management responsibilities to ensure successful outcomes.-Coordinate project scope, timelines, and client needs, ensuring all objectives are met and delivered in line with expected KPIs.-Highlight the value provided to clients by focusing on lead generation and ROI, offering clear and consistent updates on progress and results.-Build and maintain strong relationships with key stakeholders, ensuring account retention and identifying upsell opportunities to drive growth.-Educate clients on industry best practices, ensuring they meet their strategic goals and campaign success.

Courses: Marketing Fundamentals | Professional Marketing & Branding | Business Strategies during Crisis | Marketing Management | XperiencesPrograms: Masters in Marketing and MBA

Led the design of marketing campaigns for various global markets (LATAM, North America, Europe, MENAT, and China) to increase brand recognition in the regions and generate leads in target markets. This was achieved through strategic planning, management of creative and media agencies, market research, segmentation, targeting, positioning, definition of KPIs, and support in execution and results.

Managed marketing operations for LATAM and the US, overseeing digital marketing, events, design, and web processes. Focused on impacting brand recognition, increasing demand generation, and supporting marketing plans of different business units in the region (Pearson English, Higher Education, Workforce Skills, and K12). These responsibilities were achieved through marketing project management, efficient delivery of marketing assets, collaboration with external agencies, development of lead generation campaigns, data analytics, and budget management.

Planned and executed the digital marketing strategy for LATAM and the US to generate awareness for Pearson and its learning solutions for institutions, companies, and students. These involved conducting activities related to Social Media, Inbound Marketing, Lead Generation, KPI tracking, and delivering results dashboards.

Led the areas of Digital Marketing, Marketing Analytics, Communications, Design, and Telemarketing to generate demand for 18 technology partner brands (Microsoft, HP, Lenovo, Cisco, Fortinet, among others). This was achieved through the design and execution of traditional and digital marketing campaigns, events, and publications in mass media.

Managed the theater's marketing strategy to promote shows, increase occupancy rates, and foster the creation of new audiences. This involved designing and performing online and offline marketing campaigns, developing ATL and BTL activities, promotional events, training ticket sellers, and creating innovative programs to attract new segments such as students and corporate audiences.

Led the strategic planning and execution of a new business line aimed at promoting summer camps. This involved managing the tactical marketing and integrated communications plan, promotional activities, brand positioning, sales training for advisors, monitoring commercial performance, and forming partnerships with schools, nurseries, and clubs for camp development.

Designed and optimized digital marketing campaigns to promote the KIDU brand and its services for children and youth in Bogotá. This included branding activities, executing campaigns on Social Media, Google Search, Google Ads, content marketing, SEO, and SEM.

Execution of marketing campaigns for the cattle business unit, targeting Colombia, Central America, the Caribbean, and Ecuador.

Supporting marketing activities for the four business units within MSD Animal Health.