Laura Gorin Email & Phone Number

Beoley, Gb

Worcestershire, England, United Kingdom

Strategic planning and full alignment with SMT to link defined business goals and marketing activities to the P&L. Responsible for developing the marketing strategy based on sector research, market conditions and historic transactions including detailed forecasting planning, structured phasing and new marketing initiatives.

Evesham

Led and developed team of 4 marketing experts across social media, PR, graphic design, affiliate partnerships, data analytics and general marketing. Responsible for creating the annual marketing strategy for social media, email communications, lead generation and member nurturing aligning across all departments.

Steer and guide the strategic decisions for the association. Monitoring performance, P&L, development strategies and local housing needs. Ensuring consistent approaches, adhering to government guidelines and assessing associated risks. Specialising in communications and values.

Kidderminster

Managed the internal and external communications department for over 300 staff across 5 locations. Introduced key internal communications procedures allowing a more process driven approach to staff engagement improving staff feedback via the delivery of an inclusive intranet.

Evesham

Responsible for introducing social media channels to the group for the first time in 2014 winning ‘Excellent Digital Communications’ from the Chartered Institute of Housing. Led and recruited the tenant communications participation group for 2 years, collaborating on key messaging and managing organisation feedback. Part of the internal staff focus group to help build a better culture.

Tewkesbury

Responsible for managing the CMS system for three commercial websites of over 1000+ product lines. Monitored SEO, provided analytical reporting to the senior management team, copywriting, artworking and CMS management.