Laura Grady Email & Phone Number

Madison, Wi, Us

Madison, Wisconsin

* Information architecture & content strategy to elevate prominence, improve usability, and enrich connections: Conducted interviews, provided competitive analysis and IA, and presented accessibility, content strategy, SEO, plain language writing, and UX recommendations* Content and design strategies to improve website usability: Developed content and design strategies, competitive analysis, personas, and wireframes with agile development teams* User experience and accessibility strategy to enable secure access to data: Led discovery and design phases: including interviews, task flows, sketches & prototypes, and competitive analysis with agile team* Shared experience vision for unified decision-making: Worked with vendor to improve business processes and securely provide access to sensitive information* Shared experience vision for unified decision-making: Co-led research efforts to understand current student digital experience through interviews, diary studies, and design jam* Service design effort to empower users during an outage: Co-led design sprint; developed prototypes, wireframes, task flows, user stories, & service blueprints; conducted a service design analysis, conducted interviews; and improved end user and IT professional experience during outages

I have nearly nineteen years of marketing and communications experience, including nearly seven years at the UW-Madison Division of Information Technology (DoIT) as a Marketing Specialist Senior. My responsibilities have included:• Strategizing the migration plan for a new campus IT website, including translating highly technical information into exciting and digestible copy, and writing new copy for our content types• Writing and instituting marketing efforts for major institutional initiatives, including the rollout of Office 365 and Data Center Aggregation/Campus Computing Infrastructure• Writing content for marketing materials (brochures, postcards, etc.), and leading the web, print and social media teams through each campaign• Developing departmental website, social media, and wiki content• Conducting and analyzing surveys, including the Faculty and Staff and Student Computing Surveys, which are distributed to 1,200 individuals respectively • Writing and deploying mass emails, including 40,000 student and 24,000 bi-monthly TechNews e-newsletters and 24,000 Technology Training emails distributed three times a year• Writing news articles for the DoIT and CIO websites• Managing and writing content for DoIT’s weekly internal newsletter, the DoIT Connection

Throughout my career at The Guild, I honed my graphic design, writing, and proofreading skills and assumed increasing responsibility for producing effective marketing materials:• Proofreading and designing artist sourcebooks, brochures, and large-scale display banners for The Guild, a local company that serves as a mediator between artists and art buyers, including galleries, individuals and art consultants• Writing and designing collateral print and Web sales pieces for 10,000 annually distributed Guild Sourcebooks, compendia of artwork utilized by industry experts for commissioning artists• Writing and designing show guide and signage for the New York Artful Home Show

Madison, Wisconsin Area

My responsibilities at United Way strengthened my writing, editing, and interpersonal skills. My primary roles included:• Developing marketing plans for the annual fundraising campaigns• Assisting in the writing and production of videos for meetings and volunteer recognition programs, including Day of Caring, an annual volunteer event for 2,000 individuals• Designing and writing content for marketing materials, including brochures, postcards, event programs, posters, and training manuals• Writing and distributing press releases and public service announcements• Writing content for speeches and delivering them to large audiences• Coordinating volunteers for Day of Caring

Bachelor Of Arts (B.A.), Graphic Design

Ba, Communications

General