Laura Gross Email and Phone Number

▶ SCOPE: Promoted through the ranks, assembling global team to advance revenue and business growth trajectory for home entertainment, digital distribution, and games divisions, supporting $6B in revenue. Advance integrated data solutions encompassing consumer data, social, search, and key data analytics, with expertise in multichannel strategy, commerce, and data-driven storytelling. Address fast-changing business landscape as in-depth market researcher, model builder, and connective leader. Bring together C-Suite macro and micro views to influence game-changing strategies. Developed vision, roadmap, and forecasting with growth-driven mindset, providing organic consumer strategy across all business units. Cultivated and fostered global talent (14 internationally renowned researchers). ● Led in-depth content launch development for film and television: Harry Potter VR, Lego, DC, and Matrix. ● Developed and deployed innovative strategies, working directly with development, programming, strategy, and marketing to inform content priorities. Launched NFTs and cryptocurrency integrations.● Developed biometric internal practice autonomous vehicle strategy and identified interactive product (IOT) lifecycle models Created VR and AR strategies. ● Translated business requirements and data analytics into value-based campaigns, ensuring trust with partners and C-suite leaders by driving execution.● Recognized for outstanding contributions in creativity, volume forecast, and data research with Icon Data Creativity Award (2017) and Gold Big Data Award (2016). ● Built Warner Bros’ first-ever A-list Consumer Community internal panel to enact direct consumer feedback.● Developed effective media targets by executing cross-divisional consumer segmentation model. ● Conceptualized and built robust global consumer insights platform, The Oracle, for Warner Bros. staff.

Content Strategy, Sales & Games

▶ SCOPE: Developed advanced analytics and consulting unit offering resources to major studios, MSOs, cable systems, cable networks, pay services, and event suppliers. Crafted customer analyses to measure ROI for accurately assessing advertising campaigns, concept testing, title positioning, creative evaluation, and growth trends across channels. Conducted competitive market research to merge creative and research elements with brand strategy. ● Designed customized research studies for VOD, SVOD, NVOD, PPV, and pay industries, gathering data and presenting findings in monthly syndicated reports and year-end reviews. ● Surpassed forecasted revenue targets in facilitating development of products and services, cultivating and leveraging studio, cable, and network client relationships. ● Advanced bespoke analyses to ensure ROI. Expanded growth areas to ensure long-term business development and profitability.

▶ SCOPE: Hired in growth phase to manage $2M departmental budget and expand market outreach, crafting and leading research strategy with quantitative and qualitative analytic solutions (title-specific tracking, new product pricing analysis, buy-rate forecasting, and online interface testing). Oversaw research across 3 prominent divisions: programming, market research, and affiliate sales and marketing. Integrated multiple factors into analytics, budget development, and financial planning, including accountability and problem-solving. Analyzed movies-based performance, tracking consumer habits (moviegoing and purchasing trends and impact of overall marketing and buy rates).