Laura Hagan Email and Phone Number
Laura Hagan work email
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Laura Hagan personal email
A growth-minded marketer with brand management and commercial experience at Health & Beauty, Spirits and Software product companies. Seasoned marketing professional with an MBA focused in Marketing & Management Strategy from Northwestern University - Kellogg School of Management. Skilled in Team Leadership, Brand Management, Commercial Strategy, Category Management, B2B and B2C Communications, Market Analysis, Market Research, and Shopper Marketing.
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Executive Director | ConsultantMarket Performance Group Jul 2020 - PresentPrinceton Junction, New Jersey, Us
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Director Of MarketingCohesion Mar 2019 - Jul 2020Chicago, Illinois, UsLed marketing strategy and execution including positioning, branding, messaging, digital media, PR, events, trade collateral, and product launches -
Sr. Brand Manager, Jim BeamBeam Suntory Aug 2017 - Sep 2018New York, Ny, UsManaged Jim Beam Masterbrand strategy for US market and Jim Beam White and Flavors brands within the portfolio. Orchestrated cross-functional creation of annual strategic, brand, media and commercial plans. Led strategy development and marketing execution of unique product innovations, brand partnerships and channel growth opportunities. Managed and developed three Associate Brand Managers, as well as, an MBA intern. -
Brand Manager, VodkaBeam Suntory Apr 2016 - Aug 2017New York, Ny, UsManaged several standard and economy positioned vodka brands, including Pinnacle Vodka. Led brand strategy evolution, resulting in an optimized brand value proposition and new communication platform. Managed and developed an Associate Brand Manager.
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Associate Brand Manager, Jim BeamBeam Suntory Jan 2015 - Apr 2016New York, Ny, UsLed marketing execution across Jim Beam White and Flavors brands. Led cross-functional US market launch of global portfolio packaging redesign. Led US market launch of Jim Beam Apple innovation. Managed Jim Beam portfolio brand investment budget and budget planning.
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Manager, Sales Insights And CommunicationBeam Suntory Mar 2014 - Jan 2015New York, Ny, UsDeveloped category and brand selling resources for commercial sales teams and distributor partners. Commercialized shopper and consumer insights to provide retail solutions for the category management team. Managed and developed an Associate Manager of Commercial Communications & Planning.
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Category Manager, Shopper & Consumer InsightsBeam Suntory Aug 2012 - Feb 2014New York, Ny, UsDeveloped innovation portfolio and brand selling resources for commercial sales team and distributor partners. Commercialized shopper and consumer insights to provide retail solutions for the category management team.
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Shopper & Category InsightsJohnson & Johnson Feb 2011 - Jul 2012New Brunswick, Nj, UsPromoted from Analyst to Manager within role. Led Walgreens-centric category and shopper insights initiatives across skin care portfolio of brands, including Neutrogena, Aveno, Clean & Clear, RoC and Lubriderm. As category advisor to Walgreens buyers, delivered optimal category assortment and merchandising recommendations for Facial Care, Acne, Sun Care and Hand & Body Lotion categories. -
Customer Business AnalystJohnson & Johnson Apr 2010 - Jan 2011New Brunswick, Nj, UsNeutrogena skin care portfolio analyst for Walgreens customer team. Developed optimized plans for promotions, pricing and innovation product launches for Neutrogena at Walgreens.
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Sales Strategy AnalystJohnson & Johnson May 2007 - Apr 2010New Brunswick, Nj, UsSplenda commercial strategy and promotions analyst. Managed trade promotion strategy, execution, inventory, and budget. Developed optimal assortment and merchandising selling resources for commercial sales team and broker partners.
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Associate Business AnalystJohnson & Johnson Jun 2006 - May 2007New Brunswick, Nj, UsViactiv and Lactaid Supplement Brands commercial strategy and promotions analyst.
Laura Hagan Skills
Laura Hagan Education Details
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Northwestern University - Kellogg School Of ManagementMarketing & Management Strategy -
Penn State UniversityMinors In International Business And International Studies
Frequently Asked Questions about Laura Hagan
What company does Laura Hagan work for?
Laura Hagan works for Market Performance Group
What is Laura Hagan's role at the current company?
Laura Hagan's current role is Executive Director | Consultant at Market Performance Group.
What is Laura Hagan's email address?
Laura Hagan's email address is lh****@****llc.net
What schools did Laura Hagan attend?
Laura Hagan attended Northwestern University - Kellogg School Of Management, Penn State University.
What skills is Laura Hagan known for?
Laura Hagan has skills like Customer Insight, Consumer Products, Marketing Strategy, Competitive Analysis, Categorization, Shopper Marketing, Analytics, Market Analysis, Forecasting, Cross Functional Team Leadership, Iri, Marketing Research.
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