The Forge is a Director only boutique consultancy which partners with the world’s biggest brands on their most pressing strategic questions. Alongside leading client relationships and projects, I develop & lead the cultural offering, bringing in expertise and tools to ensure our data is globally informed and future facing. Key client partners include Haleon. Kimberley Clark, Unilever, Perfetti Van Melle, Asahi and PepsiCo I am also co-producer and presenter of our podcast The Persuasion Game, talking to leading marketers about how to drive change: https://podcasts.apple.com/gb/podcast/the-persuasion-game/id1769406840

As a freelancer, I worked independently and as a consultant for larger companies in Singapore and London. Projects included: - Leading workshops with Pond’s APAC on the redevelopment of its Masterbrand positioning, and for GSK developing APAC relevant claims - Working with Ipsos to lead a C-suite level project for a global bank, identifying pain points and ways forward following in a recent pivot in strategy- Creating cross category inspiration decks & innovation platforms for FMCGs. Topics included beauty & medicine in China, new category opportunities in developing markets; category innovation in EMEA - Working directly for Unilever’s Marketing Excellence team to embed a new platform for insights, including onboarding 12+ brands to the process & ensuring the buy-in of multiple Vice Presidents - Leading an Ogilvy team to identify white space for a leading international school and manage implementation and creative briefing of the strategy

Positioning, creative development and innovation work for brands including Samsung, Heineken, Disney, Unilever, Coca Cola. Led a variety of global projects, including qualitative in depth studies in China, India, Vietnam, Indonesia, Malaysia, Singapore, Europe, North America, Mexico, Brazil.

Global research & strategic planning for blue chip clients across categories including Mondelez, Pepsico, Galderma, Heinz, Emme and Unilever. Focus on upstream innovation and global strategic positioning work, as well as workshop design and facilitation. Experience in North America, Brazil and Europe for regional and global clients.

Marketing graduate trainee on the UK graduate scheme's 2 year Leadership Programme, working on Global Axe/Lynx, PG Tips, and UK Tesco Customer Marketing.Followed by 2 years in Brand Development for EU Laundry (Dirt Is Good/Persil/Omo). Partner to Spain, Portugal and ANZ Op Cos, developing new products, optimised architecture and implementing marketing best practice. Co-led innovation of a new format (capsules) + its roll out across Europe.Assisted development of tactical and strategic ATL materials for DiG across Europe.