Laura Hammarstrom, Cmp, Cis Email & Phone Number

Fayetteville, Ar, Us

Fayetteville, Ar, Us

Rogers, Arkansas

Alchemy Event Rentals is a specialty event rental company focused on trendsetting lounges and elevated event rental furniture for weddings, corporate events, social gatherings and more in Northwest Arkansas. We pride ourselves on providing quality furnishings and giving the highest level of service to our customers. From the smallest details to the largest challenges, we will do everything it takes to make your event extraordinary.

• Provide a comprehensive suite of professional, customer-focused, on-site event management services. Specialize in VIP experiences, incentive programs, corporate meetings, international conferences, pharmaceutical programs, festivals, and experiential marketing.• Energized by engaging and supporting events from a variety of perspectives, whether developing the strategic direction with c-level executives or tackling legwork behind the scenes.• Recent Roles: - Event Registration - FROSCH - Event Design - Game Composites GameFest - Wedding Coordinator - Steiner Event Group - Event Lead and Design - Thaden School Gala - Travel Director - Achieve Incentives and Meetings - Director Guest Experience - Interform NWA Fashion Week - Event Planner - TenDotTravel - Travel Director / Registration - FROSCH / Signature Travel Network - VIP Hospitality - 2022 UCI Cyclo-cross World Championships - Event Planner - UP.Summit - Event Planner - Thaden School Gala - VIP Hospitality - FreshGrass Festival - Event Planner - Walmart Board of Directors Dinner - Event Planner - VIP Dinner and Parties - Event Planner - Bike NWA Critical Mass Summit (hybrid) - Event Operations - Bentonville Bike Fest - On-site Event Support - FROSCH / Alteryx Conference • Volunteer support - Trailfest for MS, Trifest for MS, Bentonville Farmer's Market, March of Dimes Signature Chefs Event, Rotary International Women's Day Celebration, Walmart NW Arkansas Championship (LPGA), Bite NWA, Women of Oz Bike Festival, Oz Trails Off-Road, Bike NWA, Fayetteville Roots Festival, Cystic Fibrosis Wine Openerm Open Avenues Spring Fling Luau, Souls Harbor Gala, Natural State Criterium, Rogers Cycling Fest

Bentonville, Arkansas

• Led team responsible for planning, coordinating and implementing various meetings, events and office management services, for a high-net-worth family, their individual entities and family office associates. • Planned all aspects of event logistics, including project timelines, venue research, site visits, contract negotiations, audio visual needs, food and beverage, entertainment, activities, transportation and other operational logistics.• Coordinated with multiple offices and homes on event, office and property management.• Provided new, creative ideas and outstanding customer service to organize memorable, educational, engaging and fun events and experiences.• Excelled at troubleshooting emerging problems and handling issues with a calm and professional manner.

Bentonville, Arkansas

• Accountable for enterprise communications, from strategy to execution for Walmart senior executive council members and the Walmart Global Leverage organization. Responsible for internal communications initiatives across business segments building associate engagement with the company’s strategy, core values, and culture for the world’s largest company. • Improved Global Leverage Executive Communications across businesses, resulting in over 25 percent improvement in employees understanding and achieving key performance indicators.• Communications and event lead for the CEO's Global Council of Women Leaders. Responsible for leading communication strategy to promote and communicate the company's mission of developing and advancing women through integrated communications across multi-channels and in innovative ways.

Leeds, United Kingdom

• Managed the full scope of strategic development and execution of one of the President and CEO’s top five priorities for the business – local community engagement.• Generated more than $1 million in public relations value, 114,000 colleague volunteer hours in local communities, $11.4 million raised for local charities and $9 million raised for national charities within the first year of the program.• Program received Business in the Community Impact Award 2013 (Prince of Wales Responsible Business Network) and Community Retailer of the Year 2013, 2014 and 2015 by the Retail Industry Awards, as well as recognition and support from the Royal Family and the former Prime Minister, David Cameron. Personally received Asda Excellence Award.• Development included analyzing competitor CSR strategies, customer and colleague listening groups, managing research, driving cross-functional internal meetings, partnering with non-profit organizations, leading agency partners and collaborating with the Asda Foundation.• Championed and managed launch in 600 stores and depots across the United Kingdom, including driving and challenging several cross-format teams for alignment to the strategy, delivery of tools and equipment, writing a 200-page toolkit, developing a communications plan for all levels of the business and delivery of program launch through multiple events.

Bentonville, Arkansas

• Managed and executed strategic planning meetings and events, both domestically and internationally, on behalf of the President and CEO – Walmart International (Doug McMillon/Mike Duke), including Presidents’ Roundtable (Costa Rica, China and Mexico), International Leadership Council, Year Beginning Meetings and Associates’ Week.• Provided executive support and communication counsel, including calendar management, presentations, speeches, talking points, scripts, announcements, and videos for hundreds of internal/external meetings, ensuring each is aligned to our corporate strategic pillars.• Managed project requests for Walmart International President and CEO, including cascading of Walmart branding to all country home offices, creating Walmart Museum international messaging, streamlining country calendars and project management of building remodel.• Delivered efficiencies, best practices and processes for global programs, including Olympics, World Cup, Earth Month, licensing opportunities, retailtainment and seasonal. Led strategic, cross-functional, multi-country team to ensure the successful execution of the programs.• Built dynamic Associates’ Week program for 2,800 top-performing international associates to influence them to become ambassadors of the culture, as well as have a better understanding of the global business. Led cross-functional teams of up to 200 associates, managed communications with 28 markets, planned logistics and negotiated contracts.• Received Walmart Top Performer Award

Bentonville, Arkansas