Laura Hernando Email & Phone Number

London, Gb

London Area, United Kingdom

London, England, United Kingdom

Global social leadership, part of senior leadership within Creative & Experience network in the company. Reporting to C-suite.Responsibilities: -Strategic development of Jellyfish’s creative social media offering, with a focus on client growth and retention-Global social media operations-Team building and new location set ups-Head of Department for social media team: 48 individuals in UK, US, ES, FR, DE and SW. Key clients include Netflix, Prime Video, AppleTV+, L’Oreal, King Games Candy Crush, Google, Suzuki Cars, N26 bank.

London, United Kingdom

Account lead for Activision Call of Duty, providing global content transcreation, publishing and community management. Responsibilities: -Senior client and commercial management (business plans and forecasting)-Team management (35 individuals across 12 countries), recruitment and line management-Account’s operations, creative and strategic directionPrevious experience included Netflix UK and Nordics, as well as LEGO, where I led a Snapchat store activation.

London, United Kingdom

Digital and Social client lead for Sure Deodorant UK (Unilever) and Danone Early Life Nutrition (Aptamil, Cow & Gate, Super Yummies, Nutrimum). Responsibilities: -Account and project management across social media retainers, projects, video/photo shoots, web development, display-Strategic campaign planning and production, delivery oversight -Coordination of large Always On teams on highly regulated field-Line management of junior members of the team Awards: Social Media Buzz Award for Best Customer Experience Strategy, 2017.

London, United Kingdom

Digital and Social account lead across Unilever business (including Sunsilk, Spreads and World Baking Day. Reporting to Business Director.Responsibilities: -Day-to-day account and project management: strategy, brand development, campaign production (including video/photo shoots)-Development of global strategy toolkits for local market implementation-Line management of junior members of the team Whilst at M&C Saatchi I was also able to lead and support print, social and digital innovation work for Converse UK, Transport for London and Ballantine’s.

London, United Kingdom

Account management for Nike UK and Nike Western Europe digital and social: Running, Womens, Fuelband. Key projects: UK implementation of We Own The Night (Nike Women’s Race); Tinie Tempah Blazerhunt and a multi-language eCRM campaign delivery for Flyknit Experience. I also handled the social media management of all Nike UK platforms.

Soho, London

Account support on all digital and integrated campaigns for Walt Disney Motion Pictures (USA), Walt Disney Home Entertainment (UK), and Tesco KX energy drink.

London, United Kingdom

Social media support:-Audit of the Spanish music market for Sony's Fantasy Festival-Identifying influencers, research and submitting listening reports

London, United Kingdom

Freelance contracts working on film and technology clients including Sony and Nokia. Collaborated on regular Digital Trends reports. Social Media audits of the Spanish market.

London

Social Media copywriter for Vodafone's Who Killed Summer, a BAFTA-nominated multi-channel reality show. Managed the online persona of one of the characters, updating in real-time across blog, Facebook, Twitter and Delicious.

Final Year, Photography

Activities and Societies: Erasmus scholarship , taking part of Degree Show (also designing the catalogue)

Arts, Graphic Design, Photography

Art Direction For Film

Activities and Societies: Summer Course

Media, Advertising, Pr, Film, Journalism

Education record

Activities and Societies: Theatre, karate, gymnastics