Creating and deploying client-centric retail initiatives for De Beers, optimising the client experience across our retail channels and retail partners, and ensuring that an omnichannel mindset thrives across every touchpoint.

- Planning, developing and managing the combined Marketing and CRM efforts for De Beers UK- Creating effective 360 activations both in-store and online - Building the brand image of De Beers within UK- Implementing and coordinating UK VM plan - Providing support and training to in-store retail teams - Developing client database - Managing marketing budget for UK

As part of the central marketing team for Forevermark, working on the creation of new global brand campaigns. Ensuring all global marketing activity is on-brand across all channels and supporting the wider central marketing department in the application of brand guidelines to a wide variety of projects. - Contributing to creation of new global brand campaigns- Managing the production of campaign assets for use on global channels (online and offline)- Project managing the localisation of brand campaigns for Forevermark marketing teams based around the world (adaption of artwork, translation, consideration of cultural references) - Extensive work on film and photography projects to showcase Forevermark products to the highest standard (lifestyle and product shoots)- Contributing to development and global roll-out of new brand identity - Copywriting and reviewing both internal and agency copy, ensuring key brand messages and brand tone of voice are always incorporated into all communications both online and offline (CEM, digital, print and in-store) - Contributing to the development and management of global editorial calendar- Implementing social media strategy and community management through Khoros software- Ensuring all teams are aware of legal parameters around creation of brand ads, ensuring brand asset usage remains up-to-date and legally compliant- Ensuring all members of the Forevermark teams globally adhere to and understand the brand guidelines- Management of brand collateral - ensuring all items are up-to-date with latest messaging and overseeing translation for local markets- Completion of Diamond Foundation Course from De Beers Group Industry Services

Responsible for helping to develop and implement new brand identity across the business. Building brand awareness through creative projects and supporting the launch of VASHI in nationwide Selfridges store locations.- Management of brand creative projects: packaging and uniform design, VM concepts, PR events and in-store activations- Development of creative briefs for brand projects - Development of social media strategy, channel and community management - Event management (store launches, press events, in-store customer events and jewellery masterclass programmes)- Budget management for projects up to £250k - Development of merchandising strategy for in-store product displays - Management of brand relationship with St James Association and Westfield London marketing teams - Aligning and improving retail experience and customer journey both online and offline - Copywriting for social communications, editorial content, product descriptions, press releases, and event communications - Coordination of photoshoots including product, lifestyle, e-com, events and retail - Coordination of marketing calendar

Responsible for development and execution of social media strategy, reporting on digital marketing activity, events planning and supporting the launch of the new flagship store. Training in-store retail team on brand identity, product range and helped to develop the customer journey which translated from online to offline. - Managed social channels: Instagram, Facebook, LinkedIn Pinterest and Twitter - Content creation and copywriting for Social Media, development of Social Strategy - Developed customer outreach and insight using MailChimp and Survey Monkey - Used Google Analytics and Social Insights to report to the Marketing Director on weekly results- Organised in-store retail sales events and the launch party for the opening of flagship store- Developed relationships for the brand with industry influencers - Project managed the development of a new limited edition non-bridal product range- Created photography briefs for product photoshoots- Copywriting press releases- Contributed to the training of retail team on customer journey, products and the VASHI brand- Coordinated the distribution of marketing materials to store locations and staff training on use- Contributed to the new website design and a site map for the development team to use as part of the website redesign project- Contributed to the training of store staff on the company brand, educating them about products- Contributed to the creation and execution of Social Media advertising campaigns for Paid SocialWriting press releases- UX testing for the web development team

Customer Service, sales and CRM: managing the end-to-end customer experience. Handling initial enquiries, overseeing the bespoke jewellery design process for clients, fulfilling transactions and providing after-sales care. - Provided customer service in English and French via email, phone, Live Chat and social media channels - Guided customers in the creation of bespoke jewellery pieces - Liaison with jewellery designers, jewellery workshops and suppliers to create bespoke pieces for clients- Successfully handled customer complaints and acted as the key team member to resolve escalated cases- Provided a significant contribution to team KPIs, such as increasing online customer reviews, monthly sales targets and reducing return rates- Responsible for training new members of the Customer Service Team- Developed a successful strategy for re-engagement with past customers, resulting in data capture and increased repeat purchase rate amongst existing customer base- Implemented regular follow-ups as part of after-sales care and developed email newsletters and competitions to further engage with customer base