Managed online communications and customer engagement strategies via digital channels to increase brand reputation for multiple industries including 2 tech start-ups, fashion, skincare, dental, restaurant, non-profit and hotel industries. Responsibilities contracted based on client’s goals.Creative Storyteller developing a vision through engaging content. Developed pitches, branded email campaigns and multi-platform strategies to communicate the client’s latest news and product information. Scheduled and directed all production requirements including copy writing, creating storyboard shot lists, talent and budget for shoots. Maintained media and editorial posting calendar. Monitor, listen, and engage with community, managing client’s reputation on industry media sites including TripAdvisor, Yelp, Google, Resy, BentoBox.Built relationships and partnerships with key influencers, developing promotional opportunities and industry events.Analyzed and reported social marketing, engagement and effectiveness of all platforms utilizing analytical data and metrics to measure success. Drafted reports and presentations tracking results in a manner that could be easily understood, illustrating the link between social media marketing and proven lead generation.Client list: Dr. Jon Marashi, Kimpton Hotel Wilshire, Employees Only LA, Voia, Joy Forest, Couture Fashion Group, Zuri Bridal, 270M

Established "the voice" of the brand with social media and content development devoted to the dental industry.Planned and created robust social media presence that aligned with the brand ensuring consistency in marketing, collaborating with contracted external Marketing and PR agencies.Curated and posted relevant content including video, image and written message.Exceeded social media campaign goal and expanded profile traffic by 150%. Managed cross functional retail product sales on ecommerce Shopify via marketing, education and creative.Measure, analyze, and reported on performance to recommend and optimize strategy as needed.

Joined the short form video storytelling startup app as a member of the core launch team, utilizing content creators to collaborate, connect, interact, and create together via 30 second videos. Guided talent through unique programs to drive user acquisition, engagement and retention to over 1 million creators within three months of app activation.Designed, produced and managed content with celebrities and influencers, creating and executing programs that fit their brands across multiple communication platforms, resulting in 5-10k daily active users, implementing proprietary video formats unique to the app, testing their impact and final results analyses.Directed production budgets and schedules, hired writers, production team, developed ideas, shot lists, storyboards, filming, editing and actors for bespoke video series on the app.Implemented on-boarding program for new ambassadors focused on app education, training and team building.Assisted with presentations for brand opportunities and revenue-raising programs as company grew and diversified using short video.

Create, implement and develop all design and content components of fashion and lifestyle website and blog. Researched and cultivated Influencer partnerships with fashion designers and style setters, skincare and lifestyle companies optimizing marketing campaigns aligned with the brand. Built and manage social media accounts with organic followers engaging customers and expanding target populations on social media platforms including Instagram, Tik Tok, Facebook, Pinterest, and Snapchat.Responsible for all operations of running a website: plugin maintenance, email subscription maintenance, website development within the Wordpress system.

Experienced Casting Assistant for top commercial agent with strong skills in organization and scheduling.Adept in reviewing, scheduling submissions for actors and casting directors related to current projects, maintaining files, analyzing and circulating breakdown notices to promote talent. Skilled at identifying new talent, developing and maintaining relationships.Assist with event planning and implementation of talent recognition event.Managed company social media platforms to promote bookings and projects.

Study and implement new company marketing strategies. Design marketing campaigns for products and company as a whole.Reach out to current clients and new companies.Overall customer service: nurturing relationships with each company and/or client.Photographer for website, social media, newsletters, and more