Certified Scrum Product Owner (CSPO), leading an Allrecipes product team charged with definition, performance, and customer satisfaction of all social and consumer revenue initiatives.

- Managed Community Team and oversaw a matrixed Product Team, including Marketing, Product Marketing, Development, Design, Customer Support, and PR- Led strategic planning and management of all HomeAway Communities, exceeding user adoption goals by 270%, and growing traffic and participation at an 80% annualized rate- Conceived and executed Community content strategy; culminated in body of work including curated videos, slideshows, discussions and articles, driving 70% of Community’s referring traffic- Overhauled existing Community newsletter, resulting in 33% CTR and 60% open rate increases - Exceeded first year new customer conversion goal by 100% via execution of a targeted email marketing - Established best-in-class Community moderation guidelines; trained 3-person team to implement and exceed standards, resulting in 95% moderation cases being resolved within 24 hours- Tested Jive Software social business expert; recruited to present at JiveWorld11 and identified by Jive as "a thought leader in the social space."

- Piloted HARE’s marketing strategy to a new customer segment - buyers and sellers of vacation properties with rental income potential.- Exceeded first year new customer conversion goal by 100% via execution of a targeted email marketing program that included A/B testing of prospecting, conversion, and renewal emails.- Responsible for strategic HARE website integration; successfully negotiated and secured HARE navigation links, homepage tiles, and geo-targeted in-house search results ads across all North American HomeAway brands.- Created and launched the HomeAway Real Estate Blog; recruited, managed and aggregated content from team of 20 real estate bloggers.

- Regular contributor to Austin Monthly, Texas Monthly, Southern Living, Culture Map, Travel + Leisure, Austin American-Statesman.- Monthly Food Critic for Austin Monthly from 2005-2008. - Lead Writer on Discovery Channel’s 2009 TV series, Culinary Asia.- Wrote Fl@vors, the semimonthly Whole Foods Market E-Newsletter

A community site for food lovers who share their passion for food, dish by dish. - Member of founding team; led all publicity, partnerships and customer acquisition efforts- Cultivated national partnerships with Whole Foods Market and Meals on Wheels - Tripled audience size via partnerships such as “Dish-for-Dish” Meals on Wheels (campaign to help end hunger), and content initiatives like BlogBuzz, Food Safaris, and Celebrity Dishers- Conceptualized, produced and launched BlogBuzz, Dishola’s first demo-targeted newsletter

- Developed company’s first content product strategy, melding editorial and user-generated content (UGC) into a monthly Traveler newsletter. - Developed editorial calendar, unified style,and voice. - Grew the Traveler to 4-million email circulation in 18 months - generated $2 million in new customer listings with 600% ROI. - Helped design and implement in-house content management system (CMS) to manage and monetize Traveler royalty-free content database of over 10,000 photos, property reviews, and other UGC.

A consumer focused telecommunications information and marketing website. - Raised $750,000 in seed capital; built company to ten employees and over 50 partners.- Dissolved company when unable to raise additional investment after the 2001 telecom market crash.