- Launched a portfolio of twelve marketplace channels for three jewelry brands (Silpada, Jewelry.com, Welry), driving consistent YOY revenue and EBITDA growth. - Manage our yearly advertising budget of $1 million for Amazon, eBay and Walmart, optimizing spend to meet KPIs and budgetary goals. - Work closely with our merchandising and procurement teams to ensure 90%+ in-stock rate for both Amazon FBA and Walmart WFS warehouses, improving our net margins by 5% per order. - Collaborate with our operations team to launch over 5,000 jewelry vertical listings, creating a QA system with our 3rd party platform provider, Rithum (Channel Advisor). Error rating consistently under 5%. - Negotiate contracts with 3rd party partners, saving the company an average of $30,000 annually. - Prepare and manage our annual marketplace P & L budget to ensure our revenue, margins, advertising costs, shipping expenses, inventory levels and final contribution dollars are in line with expectations. - Successfully launched our first wholesale marketplace channel for Silpada, generating a 62% YOY revenue increase in our first year.

- Created a holistic merchandising/procurement strategy for on-site, affiliate and Amazon/eBay marketplace channels for Jewlery.com. - Managed affiliate marketing, resulting in a 40% YOY revenue increase. - Led team of two writers to create over 200 pieces of jewelry-related site content to increase brand awareness and SEO performance. - Led the Jewelry.com eBay business to an 83% YOY growth. - Worked with site engineers to optimize the UX/UI of newly acquired jewelry brand, Silpada.

Ecommerce start-up acquired by Warren Buffett's, The Richline Group - one of the first websites to offer direct-to-consumer fine jewelry. - Managed a library of 1200 jewelry-related articles to increase brand awareness and optimize SEO. Regularly appeared in top spot on Google for search term 'jewelry'. - Merchandised all on-site collection pages and email marketing initiatives. - Worked with programmers to develop our landing page production and QA system for all revenue channels (direct, organic, email, affiliate).

- Creator and writer of the top-rated Jewelry Insider blog, focusing on celebrity jewelry and pop culture.- Managed social media team, with heavy emphasis on red carpet and fashion jewelry trends.- Constructed emails, landing pages, homepages and content pages using the Magento platform.