初入社會的時候從事過門市人員、招募人員、房地產行銷企劃人員,而過去的工作經歷都成為現在的工作技能的養分,無論是與人之間的應對進對,或是行銷提案製作,以及團隊合作。正式踏入數位行銷是從房地產行銷企劃之後,數位行銷,主要專攻 Google Ads 及 關鍵字廣告。服務過的品牌除了local電商品牌之外,也有服務過Brands、Pfizer、OPPO、NIKE、Hennessy、DIOR、FENDI、Louis Vuitton。KPI從Branding awareness 到 電商平台ROAS都有。WIS-匯智●服務過很多中小企業及非電商的客戶,這段期間有很多跟客戶之間是屬於行銷策劃的交流,以及數位廣告預算分配的討論。●主要操作平台為 Google ads(GDN、SEM)、 Bing ads、 Native ads。iProspect Taiwan-安布思沛●服務較多的電商客戶,對於GA網站流量分析有較多的討論,也有較多對於網站建議討論,或者更多元化的媒體配置。●參加 iP Data team組成的GA team,協助公司內部人員提升GA分析能力。也會參加數位時代舉辦的GA課程,協助在場學員GA學習及操作問題。●自學GTM,以幫助客戶可以追蹤更多自訂event。 ●操作過的個案,參加並入圍Google菁英合作夥伴:購物廣告創新獎。●主要操作平台為 Google ads(GDN、SEM、YouTube、shopping ads)、 Bing ads、 Native ads。Mindshare Taiwan + GroupM Taiwan●服務精品客戶,從branding 到 EC launch,了解更多組織化概念,達成客戶業績與ROAS為主要目標。●優化shopping ads product feed,以達到更高的ROAS。●主要操作平台為 Google ads(GDN、SEM、YouTube、shopping ads)、 Bing ads、 Line Ad Platform、Facebook。
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Associate DirectorIprospect TaiwanTainan City, Taiwan -
Associate DirectorIprospect Taiwan Mar 2024 - Present台灣 -
Senior ManagerIprospect Taiwan Apr 2023 - Apr 2024台灣 臺北市 -
ManagerIprospect Taiwan May 2021 - Mar 2023台灣 -
Groupm Assistant ManagerGroupm Jan 2020 - May 2021 -
Assistant Manager傳立媒體 Aug 2019 - Dec 2019 -
資深廣告優化師Iprospect Taiwan Mar 2016 - Aug 2019
Frequently Asked Questions about Laura Lai
What company does Laura Lai work for?
Laura Lai works for Iprospect Taiwan
What is Laura Lai's role at the current company?
Laura Lai's current role is Associate Director.
Who are Laura Lai's colleagues?
Laura Lai's colleagues are Jing Kao, James Mcguirk, Diana Peselman, Dominic Sadler, Naina Arora, Chayanont Wanichprempol, Kim D'alessandro.
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