Laura Lang-Dacus Email & Phone Number

Santa Clara, CA

• Led the consumer marketing strategy focused on increasing awareness and engagement with strategic audiences that achieved top of funnel business objectives
• Defined and executed integrated marketing campaigns which delivered significant increases in audience growth and product/feature engagement
• Strategized and led cross-functional web and mobile marketing channels and key stakeholders to launch cohesive messaging, branding, and implementation across all consumer touchpoints for major product launches and.
• Utilized user research to define target audiences (media consumption, pain points, stages and buying journey) and inform messaging, creative development and media tactics
• Launched the first ever social media influencer campaign with BuzzFeed to create content that educated consumers on the home buying journey - “Couple Buys a Home” series generated over 20M video views, 360K social.
• Garnered post-campaign marketing analytics and learnings to optimize future programs and initiatives

San Francisco Bay Area

• Drove digital program and product strategy, development and management for the group of electronics engineering websites
• Led the team that created multi-channel packages and programs to accelerate brand revenue and profitability derived from a deep knowledge of the audience, content, and analytics
• Collaborated with internal stakeholders (sales, editorial, finance) to create and monetize branded and custom content
• Developed media strategy and funnel acquisition tactics for semiconductor and electronics clients including custom programs, sponsorships, demand generation, and conversion nurturing
• Standardized product offerings, established guidelines and policies consistent across all brands

San Jose, California

• As part of the team driving the Digital First Strategy, I was the online media expert responsible for educating and socializing the online product offerings to the sales team and clients
• Developed internet sales strategy and revenue activities for multi-million portfolio including site ad products, sponsorships, rich media, lead/demand generation, video products, webcasts, microsites, and custom.
• Managed product development, inventory, site analytics related to sales, pricing, and packaging
• Successfully developed team and consulted customers on program development, performance metrics, and optimizations
• Established best practices, processes and created sales enablement tools for online sales team including product and media strategy decks, internal pricing guidelines, standardized presentation templates and tracking.

San Jose & San Francisco, California

• Developed strategic, integrated media programs driven by client objectives and designed to deliver on clearly defined metrics
• Experienced driving global media campaign strategies and plans in both a central and decentralized client environment
• Managed over $30 million in client media budgets annually, responsible for tracking external partner costs and profitability
• Provided strategic direction for a variety of technology clients
• Managed media team who developed lead/demand generation programs with data driven optimizations
• Established departmental procedures for developing media plans and online reporting Clients: Symantec, Riverbed Technology, Mercury Interactive, Adaptec, Pillar Data Systems, Informatica, Network Appliance, NetScreen.