Laura (Langemo) Utecht Email & Phone Number

Minneapolis, Mn, Us

Bloomington, Minnesota, Us

Oversee all public relations, corporate communications, and social media content for Mall of America. Lead the communications strategy including proactive media relations at the national, regional, and local levels with measurable results. Provide communications counsel to C-Suite executives. Manage crisis communications strategy, preparation, and implementation. Work closely with social media team to develop and execute social media campaigns and content.• Serve as a key advisor for senior leadership on communications and public relations efforts• Strong writing skills capturing the tone of voice for executives, engaging with the audience through storytelling, and taking complex topics and making them easy to understand• Write and edit press releases, media pitches, internal communications, and talking points for executives• Manage crisis communications and media inquiries • Serve as mall spokesperson • Establish key performance indicators for communication plans• Develop communication strategies for mall initiatives and announcements • Provide media training for executives and team members• Oversee social media campaigns

St Louis Park, Minnesota, Us

Lead public relations efforts at the Americas corporate headquarters, which covers Canada, the U.S., Latin America, and the Caribbean. Partner with internal stakeholders to promote brand initiatives and campaigns. Manage crisis communications. Proactively pitch stories to local, national, and trade publications. Work closely with C-Suite executives to prepare them for industry conference panels, along with writing remarks for internal and external events and providing communication counsel. Launched executive visibility effort on LinkedIn. This involved creating updated LinkedIn pages for executives, developing a content calendar, and writing posts. Develop internal communication strategies, along with writing and editing internal content. • Developed and executed acquisition communication strategy • Write press releases and internal communications for corporate intranet• Part of the crisis team and created a crisis and issues management guide to assist hotels • Collaborate with internal stakeholders to develop and execute large campaigns, including securing segments on national daytime talk shows and news outlets• Manage LinkedIn strategy for executives• Host media and organize press conferences at annual Americas Business Conference• Organize Town Halls and write talking points and remarks for executives• Plan media familiarization (FAM) trips and influencer collaborations• Produce and serve as on-camera talent for internal videos• Focused on promoting the corporate culture by planning events to build relationships and morale • Manage public relations agencies and communications internship program

St Louis Park, Minnesota, Us

Produce and host engaging and interactive live segments for Milwaukee’s number one rated morning show, Fox 6 WakeUp News. Cover hard news and breaking news. Conduct interviews for unique and compelling stories for evening newscasts. Anchor for midday newscast. • Creative, clear, and concise writer• Strong social media presence, posting informative and entertaining content and interacting with viewers• Knows how to investigate stories and tell them in a unique and attention-grabbing manner• Work under tight deadlines while producing a quality product• Responsible for posting content online• Excellent organizational skills for coordinating and planning daily live segments

Duluth, Mn, Us

Morning News Anchor for NBC and CBS affiliate. Present the local, regional, and national news during a live two-hour news program and prepared local news cut-ins to air during the Today Show and The Early Show. Initiated use of social media during the broadcast to increase viewer interaction. Assisted with producing the newscast, along with writing, shooting, and editing stories for the morning and evening newscasts. • Assisted in creating high quality programming through engaging stories • Wrote scripts that were clear, concise, and conveyed essential information in an appealing and easily understood manner• Nominated for an Upper Midwest Emmy

Duluth, Mn, Us

Provided daily story ideas that could be turned for newscasts within a matter of hours. Assigned coverage of the local government. • Experienced in shooting, writing, and editing stories• Assisted in web content and posting stories online