Laura Lerwill Email & Phone Number

Marlborough, England, United Kingdom

Providing support for clients across all areas of Marketing with particular skills in automotive (incl. EV), finance and tech industries. Experienced working with large corporates, SMEs and start-ups. Services include:- Creating a Marketing Strategy - Developing Marketing Plans to get start-ups investor ready- Content & copy writing - from blogs and press releases to whitepapers - Digital marketing strategy & website reviews- LinkedIn social media support- Marketing workshops & training sessions- Outsourced part time Marketing Leader positions

Broker News is the number one website for authorised and regulated vehicle leasing brokers. The independent website provides exclusive news, insight and features on the broker sector and actively promotes the leasing broker sector to the industry.

Tech channel marketing agency – helping technology vendors measure, grow, enable, and manage their IT channel. Part time Client Services Director role supporting Gorilla EMEA & US working with clients including Nutanix, Hitachi, Sage and Riverbed.

Birmingham, United Kingdom

Birmingham, United Kingdom

- Devised and owned regional marketing strategy, plans and budget across all NatWest customer segments and channels, including branch network- Developed and implemented most successful national NatWest mobile app campaign to date across UK branch network and shopping centres, delivering 24% uplift in mobile activations- Managed complex national Reward account launch including high profile brand awareness events using branded buses across 3 cities with social media campaign integration- Primary Marketing contact for all regional stakeholders, from Board level to branch, consulting on best approach for local Marketing- Built collaborative local relationships to produce unique Marketing programmes partnering with John Lewis, Birmingham Mail etc.- Volunteered as mentor for eSpark entrepreneur programme providing expert Marketing support across whole marketing mix to numerous small businesses

Birmingham, United Kingdom

- Established Midlands & East marketing strategy and activity for Business Banking and Commercial & Corporate areas - Maximised national campaigns at a local level including media, event management and advertising planning- Produced first ever NatWest SME Owners Guide in conjunction with Midlands Insider including online and print advertising - Built new relationships with local external organisations including Institute of Directors and Birmingham Post resulting in successful joint ventures driving new business- Initiated project which delivered a 600% increase in customer e-mail addresses with marketing consents- Matrix managed team of 15 Marketing champions

Birmingham, United Kingdom

- Directed all Marketing strategy across all 7 Lombard businesses- Led Marketing team and managed significant budget- Managed all external agency relationships- Drove Lombard website re-launch, principally improvements to content and SEO- Improved campaign visibility through introduction of single view campaign calendar- Initiated tracking of return on investment across all campaigns

Birmingham, United Kingdom

Managed marketing strategy across 3 key Lombard business areas. Working closely with vehicle manufacturers to develop bespoke campaigns

Birmingham, United Kingdom

Developed and delivered Marketing plan supporting all sales channels including broker. Line management of small team.

Oxford, United Kingdom

Responsible for key supplier and customer relationships for Unipart Automotive. Focused on IT product, customer journey, product development strategy and implementation.

Bicester, Oxfordshire

Agency role - tech marketing. Responsible for overseeing all client projects and leading new client pitches. Line management of Account Management team.

Bicester, Oxfordshire

Haddenham, Oxfordshire

Advanced Certificate Of Marketing

Bscecon, European Union Studies (Politics & Languages), 2:1

Activities and Societies: Motorsports Society Treasurer 1996-1997

A Levels, French, Spanish & English Lit