Laura Paschall, Mba Email & Phone Number

Houston, Texas, United States

Email Marketing: Create and manage targeted email campaigns using Klaviyo to engage customers and drive sales.Social Media Management: Oversee the Instagram account using Sked Social, including content creation and scheduling for posts and stories to enhance brand visibility and engagement.Creative Content Development: Design and produce engaging Instagram posts and stories that align with our brand identity and marketing goals.Inventory and Purchasing: Place purchase orders with vendors and accurately input them into the Stocky inventory management system to maintain optimal stock levels.E-commerce Management: Update our Shopify store with new products, ensuring all listings are optimized for SEO and sales performance.Product Photography: Capture high-quality images of products for use on our website and social media channels, contributing to a visually appealing and professional online presence.Data Management: Oversee Shopify data entry to maintain accurate product listings, inventory levels, and pricing.

Houston, Tx

Paris Texas Apparel Co. is a brand of Texas inspired apparel and gifts, including t‐shirts, guayaberas and more. I manage the original location at Voss & Woodway. Operations & Team Management:Recruit, hire, train, manage and retain sales teamLead and motivate sales team to meet KPIsManage store schedule and publish at least one month in advanceImprove store systems and procedures to ensure goals are being metEnsure store (sales floor, stock areas) remains well organized, tidy and visual merchandising is aesthetically on brandAssist with merchandising efforts based on annual calendar and remerchandise store as neededBecome fully proficient in store POS system, troubleshoot issues and make suggestions on ways to enhance improve POSCoordinate with warehouse and sales teams to ensure store is well stocked and communicate product availability to sales teamService & Sales:Foster a culture of exceptional customer service for all customers and visitorsLead weekly meetings to review sales goals discuss events, promotions, processesProvide weekly reporting on store KPIs to Leadership TeamProvide feedback and insights to Leadership Team on opportunities to enhance operations, improve customer service and maximize revenueProvide weekly communication to Lead Buyer to ensure special orders are being processedAssist with communications to customers regarding special orders, requestsCoordinate with Ecommerce Team on status of special orders for customersDevelop product knowledge skills and share with sales team and customersFoster relationships between customers, the sales team and the brand.

Houston, Texas, United States

Camillo Properties is a privately owned fully integrated real estate investment company that executes Land Development, Construction, Leasing, Property Management, and Maintenance. Camillo Properties currently owns and manages a portfolio of 9000+SFRs and is growing at a rate of approximately 1500 new homes per year. We are 100% build-to-rent and offer high-quality rental homes in desirable neighborhoods in major cities across Texas and expanding.Main duties: Manager Internal Company InitiativesFacilitate Community EngagementMarketing StrategiesManage New Community LaunchPlan Community & Resident Events

Houston, Texas, United States

Self contributor role where I developed and implemented marketing campaigns pertaining to community outreach and events. Coordinate property marketing photography with various vendorsPlan and execute timing and action calendar of New Community LaunchFacilitate staging and design process of model homesManage community signagePlan and execute realtor and resident events

Houston, Texas

• Input and manage property and marketing information on over 7,000 single-family homes• Regularly creating content and graphics for use on company website, social media, and online advertising• Analyze data and reporting to make decisions on how to shift marketing strategies and focuses• Coordinate logistics and staging for new community leasing centers & model homes• Plan and host realtor networking events for new community launches• Field Photographer and Lightroom editing experience

Friendswood, Texas

• Responsibilities included associate development, supervision of sales floor, analyzing business operations and sales trends, leading merchandising sets, price change events, and driving whole store productivity & accountability • Training of direct reports, including two key holder supervisors and two sales floor department supervisors• Store of the month for February 2018, sales comp up 26%, and other metrics above district and company standard, Top 10% in store ranking for all of 2018

Tomball, Texas

• Develop associates to ensure company processes and ethical standards are being maintained and followed. Includes counseling to assure associates understand company goals and objectives.• Partner with management team to discuss effective steps to evolve and retain quality associates.• Build team morale and customer service satisfaction through the corporate leadership program.• Develop department and area supervisors by reviewing business summary reports in specified areas, delegating capital project execution, and ensuring precise and timely results.• Ensure merchandise sales through proper execution of merchandise directives and sales floor replenishment.• Interpret capital projects and form a precise plan to drive end results correctly and efficiently.• Assess business summary reports to monitor merchandise sale trends and sale opportunities.• Supervise inventory control through company protocols.• Maintain ongoing vendor relations and brand product knowledge throughout the store.• Responsible for the undertaking and execution of new brand launches directed by the company.• Resolve customer issues by providing resolutions and identifying solutions to prevent future occurrences.• Ensure customer service programs established by the company are being utilized and administered by every associate to all customers.• Sustain a customer-focused store culture that facilitates a pleasant shopping experience through effective leadership and associates touch bases.• Conduct customer assessments to identify preferences and areas for improvement to continuously drive customer satisfaction.• Performed daily cash balance audits to hold profit and loss accountability.• Lead price change events to ensure company compliance was attained through precise planning and execution.• Hold key holder responsibilities and duties in opening and closing the store.North Tomball Location

Georgetown, Texas

Completed 3 month training program covering facets of retail management. Gained hands on experience in merchandising, operations, and managing in a fast paced high volume store.

College Station

• Created content for various social media channels• Worked directly with professional marketing vendors to manage new ads and deadlines• Analyzed marketing reports to make recommendations for future marketing efforts• Perform miscellaneous office duties related to marketing

Austin, Texas

Selected for competitive scholarship and internship program. I attended the internship during winter and summer breaks throughout my time in college.Gained experience in customer service, marketing, and financial institution operations.

Bachelor Of Business Administration (Bba), Marketing

Activities and Societies: Delta Zeta | Texas A&M Panhellenic | Aggie Investment Club

Global Mba, 4.0

Gain an extensive understanding of market research, data collection and analysis, and business to business marketing in our Global MBA.

Education record

Activities and Societies: School & Competitive Club Volleyball | History Club Treasurer, Vice President | National Honor Society |.

Bachelor Of Business Administration - Bba, Marketing