Laura Luo

Laura Luo Email and Phone Number

SVP Digital Sales & Marketing Analytics | Merrill @ Bank of America Merrill Lynch
Laura Luo's Location
Greater Boston, United States, United States
Laura Luo's Contact Details

Laura Luo work email

Laura Luo personal email

About Laura Luo

Resident expert in using data-driven approach to improve marketing ROI, optimize landing page engagement and maximize sales site funnel performance. Hands-on experience in customer identity resolution, analytics capability enablement, data validation / enhancement, site experience personalization and audience targeting. Proficiency in Adobe Analytics, Adobe Target, Adobe DMP, Google Analytics, Google Web Site Optimizer, Nielsen NetRatings, Nielsen @Plan, comScore, Visible Measures, WebTrends, Brightcove, Open AdStream, Compete, Google Adword Campaign, Google Keyword Search, SEOmoz, SiteSpect

Laura Luo's Current Company Details
Bank of America Merrill Lynch

Bank Of America Merrill Lynch

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SVP Digital Sales & Marketing Analytics | Merrill
Laura Luo Work Experience Details
  • Bank Of America Merrill Lynch
    Svp Analytics & Optimization
    Bank Of America Merrill Lynch Oct 2017 - Present
    Charlotte, Nc, Us
    • Part of Digital Sales and Marketing team responsible for two key focus areas Channel Analytics and Site Optimization in an effort to support MerrillEdge.com current sales targets and future growth strategy. • Works with external vendors, cross functional teams, and internal partners to drive quality site traffic, influence desired user behavior, maximize content effectiveness and optimize site experience using data-driven insights and A/B testing.
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  • John Hancock Financial Services
    Marketing Analytics Manager
    John Hancock Financial Services Nov 2016 - Oct 2017
    Boston, Ma, Us
    Manages the development of omnichannel marketing platform and owns marketing performance measurement across the entire customer journey. Responsible for defining KPIs and providing analytics framework for the DTC business.
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  • Liberty Mutual Insurance
    Advanced Analytics, Ecommerce Insights
    Liberty Mutual Insurance Jan 2013 - Nov 2016
    Boston, Ma, Us
    Part of the Distribution Insights group focusing on eCommerce analysis. Responsible for standardizing LM.com performance measurement and conversion rate optimization via A/B testing in order to drive traffic and sales for the online channel.
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  • Staples
    Ecommerce Site Optimization
    Staples May 2011 - Dec 2012
    Framingham, Ma, Us
    A/B & Multivariate Testing and Web Analytics
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  • Boston.Com
    Web Analytics & Audience Insight
    Boston.Com Jan 2007 - Apr 2011
    Boston, Ma, Us
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  • Boston.Com
    Email Campaign Manager
    Boston.Com Mar 2005 - Mar 2007
    Boston, Ma, Us
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  • Digitas
    Strategy, Measurement & Analysis
    Digitas Dec 2002 - Mar 2005
    Boston, Massachusetts, Us
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  • Arthur Andersen
    Ecommerce Consultant
    Arthur Andersen Jun 2000 - Nov 2001

Laura Luo Skills

Multivariate Testing Newton Sizing Consulting Deliver Results Channel Prospects Insurance Vendors Behavioral Segmentation Sales On Site Web Operations Cti Merchandising Tableau Return On Investment Driving Collecting Cross Functional Team Leadership Google Analytics Management Revenue Design Search Engines Marketing Agency Performance Analysis Science Metrics Monitors Boston Adobe Financial Forecasting Scorecard Forecasting Web Analytics Test Execution Tests Ad Serving Google Adwords Strategy High Value Google Template Microsoft Office Testing Deloitte Trending Adobe Analytics Audience Project Management System Monitoring Rigorous Stakeholders Partnerships Campaigns Analysis Liberty Social Media Premium Sales Cross Channel Applications Business Analysis Metrics Definition Enablement Usability Html Testing Process Sitespect Marketing Aligning Omniture Pipelines Project Planning Project Rollout Measurements Webtrends Analytics Dashboard Analytics Data Hygiene Shopping Internal Audit E Commerce Comscore Distribution Code Executive Management Structured Finance Marketing Analytics Business Insights Sas Product Naming Concurrent Video Brightcove Microstrategy Organizational Behavior Campaign Measurement Multi Channel Marketing Optimization Mis Webtrends Databases

Laura Luo Education Details

  • Babson College
    Babson College
    Marketing & Mis

Frequently Asked Questions about Laura Luo

What company does Laura Luo work for?

Laura Luo works for Bank Of America Merrill Lynch

What is Laura Luo's role at the current company?

Laura Luo's current role is SVP Digital Sales & Marketing Analytics | Merrill.

What is Laura Luo's email address?

Laura Luo's email address is lu****@****ail.com

What is Laura Luo's direct phone number?

Laura Luo's direct phone number is +161786*****

What schools did Laura Luo attend?

Laura Luo attended Babson College.

What are some of Laura Luo's interests?

Laura Luo has interest in Kids, Electronics, Sweepstakes, Home Improvement, Reading, Music, Movies.

What skills is Laura Luo known for?

Laura Luo has skills like Multivariate Testing, Newton, Sizing, Consulting, Deliver Results, Channel, Prospects, Insurance, Vendors, Behavioral Segmentation, Sales, On Site.

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