Laura M. Email and Phone Number

• Managed complex projects and ad-hoc initiatives that directly influence Highmark Sales and Sales Operations divisions, financial profitability, and enhancements to our CRM systems.• Partnered with key stakeholders to support business planning for OEP & AEP readiness. • Facilitated training for internal and external agents including hands on training and the creation of DLPs.• Assisted with Enterprise-wide change management, user-adoption and support of the Agent Cubed application as well as other Marketing and Sales enablement projects and initiatives.• Provided analytical data and expertise in marketing initiatives, project planning, and migration support.

• Responsible for the sales growth in the Pittsburgh market starting with eight bakeries and expanding my territory to 120+ bakeries in the Mid- Atlantic Region.• Worked closely with general managers and district managers to prepare marketing and sales plans to build catering operations maximizing use of current resources.• Coordinated with regional directors and store managers to facilitate successful catering events with 30% growth in sales in areas with over $200,000+ in annual incremental revenue. • Conducted extensive research to find packaging that would allow the hot sandwiches to stay hot and not make the Bagel soggy.• Supported, trained, and mentored team members to successfully build, maintain, and increase catering market sales.• Developed several major client relationships rapidly and successfully.• Utilized Salesforce.com and Microsoft Dynamics CRM applications to provide analysis for current sales performance and identify opportunities for future growth.

• Team lead for the opening of a premier champagne bar and reported directly to the General Manager. • Responsible for securing and managing large on-site events including sales, customer contact, catering operations and venue management. Handles all the details including menu preparation, food quality, safety and presentation and staffing.• Developed catering offering to attract diverse audiences including weddings, conferences, business meetings, large family events, etc.• Developed strategies to secure market niche, capture target consumer demographic, and drive public relations. • Developed, maintained, and improved relationships with vendor partners.• Ordered products and tracked inventory to compare market responses to various new products. • Provided training and management for a staff of 12+.• Achieved initial launch goals by being voted #5 Best Champagne Bar in the U.S. by Food and Wine Magazine for 2012 and becoming the #1 seller for Veuve Clicquot for the state of Pennsylvania.

Selected for 11 week internship, that parlayed into permanent employment, reporting directly to the General Manager for all cross functions of running a competitive culinary business. Gained hands-on experience marketing in house dining, as well as offsite events; including fundraising galas, weddings, and marketing conventions. • Pittsburgh Zoo Gala: responsible for engaging 200+ attendees with highlighting the culinary excellence of Willow, in the direct presence of 30+ competing vendors. Required to coordinate efforts with the chef and culinary support staff to execute and showcase the featured event dish.• Apprenticed 100+ wines working directly with vendors for successful meal pairings, customer recommendations, and rotational wine list selection.• Design floor plans for weddings, and off site events to optimize flow and ease of culinary presentation, while serving the needs and objectives of the client event.• Train all new hires with all operational facets of the restaurant; including front and back of the house protocols, server etiquette, customer service, and off site event organization.