- Setting the strategic direction and vision for the company.- Identifying and establishing relationships with suppliers and producers.- Negotiating contracts and agreements with suppliers.- Researching and identifying new products to add to the company's portfolio.- Overseeing the importation process, including customs clearance and logistics.- Developing marketing and sales strategies to promote the company's products.- Managing the financial aspects of the business, including budgeting and forecasting.- Building and leading a team of employees to execute the company's objectives.- Monitoring industry trends and competitors to stay ahead of the market.- Ensuring compliance with all relevant laws and regulations.

- Provide expert guidance and consulting services to clients in the beverage industry.- Develop and implement customized Beverages Programs tailored to meet client objectives and enhance customer experiences.- Design and deliver engaging Educational Programs to educate staff and customers on wine and spirits.- Create effective Social Media Plans to build brand awareness and increase customer engagement.- Develop strategic Trade Marketing Plans to drive sales and brand visibility.

- Led training initiatives for renowned luxury fragrance brands including Yves Saint Laurent, Giorgio Armani, Ralph Lauren, Cacharel, and Viktor & Rolf.- Designed and implemented comprehensive training programs for sales teams, focusing on product knowledge and customer service excellence.- Conducted engaging workshops and seminars to educate employees and enhance their understanding of luxury fragrances.- Collaborated with cross-functional teams to develop marketing strategies and ensure consistent brand messaging.

- Represented the Martini brand as a regional ambassador, promoting brand awareness and driving sales.- Conducted training sessions and masterclasses for bartenders, distributors, and trade partners.- Developed and executed innovative marketing campaigns to increase brand visibility in the Latin American and Caribbean markets.- Built strong relationships with key industry influencers and stakeholders.

-- Played a key role in creating and executing trade marketing strategies to strengthen brand presence in the market.- Conducted tastings and educational sessions for trade partners, distributors, and consumers.- Collaborated with the sales team to develop promotional materials, POS displays, and trade incentives.- Provided valuable insights and market analysis to inform product development and marketing strategies.

-Commercial agreements with wineries.-Coordination of special actions, tastings.-Community Manager of the Wine Department.-Inventory, stock control, orders.

-Commercial agreements with wineries.-Coordination of special actions, tastings.-Community Manager of the Wine Department.-Inventory, stock control, orders.

-Commercial manager for the participation of the wineries.-Production and programming of tastings.-Production and correction of texts.-General communication of the launching, press and social media.-Coordination of wines and wineries for the launch event.

-Opening.-Staff pick.-Hiring of suppliers.-Creation of the wine list.-Community Manager

-Sommelier at corporate events.-Direct and corporate wine sales.-Cava administration.-Staff Administration.-Providers.-Organization of tastings and events.

-Sommelier at corporate events.-Direct and corporate wine sales.-Providers-Organization of tastings and events.

-Marketing and organization of events, dinners and tastings.-Community Manager.-Press.-Management of advertising guidelines and special agreements.-Management of communication pieces.-Address of the service in the lounge.-Marketing and sales wine.