◆ Create successful customer retention strategies◆ Optimize customer journey◆ Influence growth and retention◆ Lead development of strong campaigns◆ Increase and transform sales activity◆ Work across and support other departments◆ Report on transactional acquisition, post purchase, reacquisition, and engagement campaigns◆ Transform marketing goals into long term strategic campaigns◆ Develop stakeholder relationships◆ Enhance customer lifecycle◆ Create long-term project road map◆ Write impactful reports◆ Manage creation of content/demand strategy◆ Increase impact of customer campaigns ◆ Raised retention rates by 10%, new growth by 15% and MQL from 3% to 47% in a single year◆ Led transition from outbound email to innovative SEO inbound methods

◆ Wrote marketing strategy and associated strategic plans for next-gen product solution launch◆ Operated across multiple channels◆ Reported on KPIs◆ Established key goals and achievement strategies◆ Supported and mentored new staff◆ Increased understanding of tactical production and strategies◆ Created series of 5-minute marketing presentations◆ Devised and rolled out enterprise-level email A/B test plan◆ Delivered marketing training across team of 350 staff

◆ Created innovative marketing calendar, utilized across teams◆ Devised Senior management reporting◆ Tracked results of email campaigns◆ Supported industry standards comparisons◆ Established base line of a minimally effective campaign◆ Examined gaps in information / processes◆ Devised and shared monthly statistical report across the company◆ Identified industry and organizational trends◆ Led enhanced marketing activities◆ Established initial automated contact strategies◆ Surpassed email campaign targets by 200-700% MOM◆ Created initial Customer Preference Center, for Consumer and K12 markets, eliminating one- click opt outs, saving 10% of potential monthly unsubscribes

◆ Functioned as business / product owner of Skills Tutor at Home and Practice4GED websites◆ Created webpages, utilizing supplied copy◆ Tested and proofed site prior to go live◆ Devised associated maintenance manual and training tools◆ Oversaw site upgrades, developing new pages ◆ Devised Go-to market strategy for both platforms◆ Developed strong brand awareness◆ Devised and implemented go to market strategy for Charter, Early Childhood and Homeschool markets◆ Provided information to new customers within free trial period◆ Initiated new contact strategy◆ Increased online sales by 75% during first 3 months◆ Secured 80% renewal rate for STAH ◆ Achieved 65% renewal rate for P4GED ◆ Increased new online users by 25%◆ Devised and implemented 6-month media plan into Homeschool market